Lori Crete’s Exclusive Invitation-Only Event for Expansion Members Focuses on Practical and Inspirational Business Strategies and Professional Networking
Palm Desert, CA – [September 25, 2024] – The Beauty Biz Club, founded by renowned beauty business coach Lori Crete, hosted its biannual Esthetician Think Tank in Scottsdale, AZ September 16-17. The exclusive, invitation-only event for high-earning “Expansion Members” focused on sharing revenue-building business strategies and providing opportunities for high-level networking among some of the top professionals in the esthetics and beauty field. Representing the industry elite, Expansion Members have established businesses and are seeking ways to expand, scale, or make more strategic moves in the industry.
“Our Esthetician Think Tank brings together the best of the best. We gather in person to learn, share, laugh, and even shed a tear or two—all while lighting up our beauty biz soul,” said Crete. “This event allows our Expansion Members to gain insights that are not only practical but deeply inspirational. By providing an environment of support and collaboration, attendees are encouraged to push boundaries and redefine success in their businesses.”
During the two-day Esthetician Think Tank attendees engaged in thought-provoking exercises designed to refine business systems, maximize profitability, and cultivate a strong personal brand. On Day 1, guest speaker Nancy Griffin, principal of Contento Marketing, shared insights from her 30-years in the spa industry. Griffin encouraged attendees to promote their personal brand, become aware of the limiting beliefs holding them back, and focus on self-care to “keep their cup filled.”
“This year’s Think Tank was incredibly energizing and empowering,” said Caryn Grazier, Founder Simply Skin Esthetics in Omaha, Nebraska. I always leave with a list full of action items I know I can implement right away that will take my business to the next level.”
The tight-knit group of attendees shared their challenges as well as their successes—relishing in the environment camaraderie and shared purpose.
“Being a solo esthetician can be lonely. I always leave the Esthetician Think Tank feeling great determination and confirmation that I am on the ‘right path’ by my fellow Esty sisters and guided by our leader and mentor, Lori Crete. “Yes, we always leave feeling inspired, but we also leave with tons of tangible information that I can actively use to improve my business,” shared Angela Rafferty, Founder Chakra Esthetics in Palm Desert. “No grass grows under the feet of an Expansion Member with The Beauty Biz Club. Lori makes sure you have what you need every step of the way. I’m eternally grateful!”
With a strong emphasis on mindset and self-care and the support of their peers, participants return to their business equipped to achieve sustainable, long-term success.
For more information about the Beauty Biz Club, visit www.thebeautybizclub.com.
About Lori Crete and the Beauty Biz Club
Lori Crete is a leading beauty business mentor, licensed esthetician, and the founder of the Beauty Biz Club, a membership-based coaching community designed to help beauty professionals thrive. With more than two decades of experience, Lori is dedicated to empowering estheticians and spa owners to build profitable, fulfilling businesses through education, coaching, and industry connections. Beauty Biz Club is a premier business coaching and mentorship platform tailored specifically for estheticians and spa owners, helping them unlock their full potential in the beauty industry. Established by renowned celebrity esthetician and business mentor Lori Crete, the Beauty Biz Club provides a comprehensive approach to business growth, offering resources, mentorship, and actionable strategies. Since its inception, the Club has empowered over 10,000 beauty professionals to build profitable, sustainable businesses.
Since 2015, Lori has hosted The Beauty Biz Show—globally ranked in the top 1% of all podcasts. The podcast is designed to inspire estheticians and beauty entrepreneurs and consistently features beauty industry icons, entrepreneurs, authors, personalities, and change-makers worldwide.
Sales Contact:
Debbie Rebar
VP of Operations
[email protected]
Media Contact:
Nancy Griffin, Principal
Contento Marketing
415.987.0012
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