Sometimes it can be difficult to know what licensing requirements are for your state, and how they might vary from others. Here we focus on makeup. According to makeupartistedu.org, “Some states, such as Colorado, have clear licensing requirements for makeup...
We wanted to share an article that you may enjoy reading and even more so, to bring awareness to this amazing organization Wellness Warrior that works so hard to lobby and speak for our industry, wellness and our planet. Please feel free to share, you will...
It’s no secret that eating natural and organic will assist with keeping your skin healthy and vibrant. That said, drinking nature’s gems will also do the same and actually get you quicker results because your body absorbs liquids more rapidly. Here are a few juicy...
There’s an old saying in marketing, “Happy customers tell three friends. Unhappy customers tell ten.” These days, with the ease of sharing on social media, those numbers are probably an understatement. The fact is the customer experience is arguably the most critical...
(This is the second of a three part series from our Head of Product, Stephen Wiggins, about the struggles of beauty business marketing) In my last post, I spoke about my online marketing conundrum and the importance of branding. When our company began marketing...
Part 1 of a 3 part series, Stephen Wiggins, Head of Product at ProSolutions looks at the struggles of beauty business marketing. Like most business owners, I wear many hats: some by choice, some by necessity. One hat I was required to wear after the 2008 recession...
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