Every facet of our daily lives is becoming more stressful than usual, and most people are tethering on the verge of exhaustion. So it’s not surprising that many people quickly turn to spas to detox, relax, relieve pain, and rekindle the glow in their skins.
There’s just one challenge—competition, and there are lots of them. In fact, the spa service market is expected to surpass 133 billion by 2027. This means that if your spa must pique people’s interest and transform them into loyal customers, it must radiate specific values with which customers can connect. That’s why it needs to be properly branded. And the first step to branding is finding an excellent wellness business name, and that’s what we’ll help you achieve today. What you have to do is observe this simple guide.
Three Steps to Getting the Best Name for Your Spa Business choosing the wrong name for your spa.
Use Accenture as an illustration. Once you hear its name, its brand identity is the first thing that springs to mind; yet, for those who don’t know about the company, the company’s name does an excellent job of communicating its brand identity as a modern, sophisticated, and professional company.
Likewise, while gathering information about your business, focus on learning the taste and budget of your customers, your competitor’s unique services, and designing your location in a way that reflects your business values. Once you understand the kind of brand you want to build for your spa, getting the perfect name will come easy.
- Build Your Spa Business’s Brand
Your name is a critical feature of your brand, so you should have a deep and thorough knowledge of your brand identity before starting the naming process. Otherwise, you run the risk of choosing the wrong name for your spa.
Use Accenture as an illustration. Once you hear its name, its brand identity is the first thing that springs to mind; yet, for those who don’t know about the company, the company’s name does an excellent job of communicating its brand identity as a modern, sophisticated, and professional company.
Likewise, while gathering information about your business, focus on learning the taste and budget of your customers, your competitor’s unique services, and designing your location in a way that reflects your business values. Once you understand the kind of brand you want to build for your spa, getting the perfect name will come easy.
- Brainstorm
Now that the foundation stage is complete, things are about to get interesting! Based on your knowledge of your brand, make a list of the elements your chosen name should have. You may gather a group, explain what the name of your company should be, and then start brainstorming.
When brainstorming, don’t distract yourself by evaluating every name idea you generate. Instead, get a pen and a note and pour your focus into writing down every single idea that comes to mind, no matter how good or bad you think they are.
To assist you in brainstorming, use any of these:
- A dictionary or thesaurus
- A naming agency to crowdsource naming
- Rhymes
- Industry slangs
- Visual names, particularly when they contain a color.
- Mood-setting words
Remember, your focus while namestorming should be on getting a name that’ll evoke calm, soothing, and relaxing feelings in your customers.
Start concluding your brainstorming session once you have at least 200 possible company names written down. This will give you a big variety of names to choose from when analyzing.
Once that’s done, proceed with evaluating each word and see if they match your spa’s brand image. Gather at most ten names that communicate the values your brand stands for.
- Validate
We’re confident that one of your top ten final names is the perfect spa business name you’ve been searching for. Make sure that every shortlisted potential brand name first passes a few crucial litmus tests before you start rejoicing.
Validating your names will help you know if the top name is the best one for your brand. You can validate your name by:
- Gathering Customer Feedback: It is crucial to run your name past a small sample of your target market. Gather customer feedback extensively, and only pick a name they love.
- Check for Domain Availability: Having an online presence is very crucial for your business. So ensure you confirm that your perfect name has an available ‘.com’ domain name.
- Trademark: Save your brand from legal trouble by making sure that a trademark does not already protect the name you intend to choose. Getting a trademark attorney will go a long way to make trademarking smoother.
Conclusion
Brand names are well known for their ability to influence the growth or cause the failure of your business. Giving your spa an excellent company name that’ll evoke positive emotions in your target audience and represents the tone and personality of your business is the first and most vital step to true success.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
