Anyone can display products in a straight line, but by taking the time to create an engaging display, you will attract customers, entice them to try new products, and ultimately see an increase in sales.
Visual merchandising — It’s a term most retailers are familiar with, yet many fear it’s an expensive, time-consuming, and difficult task. It doesn’t have to be! If you can count to five, you can create a memorable and interactive retail display.
These five steps work successfully whether you’re revamping your sales areas, creating a feature display, or working with window displays. You don’t have to be an artist or spend a lot of money to showcase your products. Research has long shown that the more time shoppers spend interacting with products, the more likely they are to buy.
Patti Biro
