Smart skincare featuring time-release encapsulation for “Your Everchanging Skin” earns numerous international awards and the trust of over 1,700 spa professionals worldwide.
(Heiloo, Netherlands)— February 25, 2025. LOOkX, a globally recognized clinical skincare brand utilizing innovative techniques, is excited to announce its launch in the U.S. market. The brand’s “smart skincare” approach to optimizing skin health includes time-released encapsulation and multi-tasking products, earning LOOkX numerous international awards and the trust of more than 1,700 skin experts worldwide.
Known for its unique combination of retinol and plant stem cells, LOOkX offers 34 streamlined SKUs that address multiple skincare needs with a single product. All products are vegan and ECOCERT certified, meeting stringent requirements that exceed the strict safety, health, and environmental protection standards of the European Union, which bans over 100 ingredients permitted in the U.S.
“We are thrilled to bring LOOkX to the U.S. market,” said founder and CEO Cindy van der Peet, who established the brand in 1999. “LOOkX’s smart skincare features advanced formulations that focus on ‘skin moods’ instead of fixed skin types. Skin changes frequently due to exposure, such as cold weather, stress, or hormonal changes like menopause. Our products instinctively support you daily — think of it as AI for skin health, providing the appropriate amount based on individual skin requirements.”
The brand’s innovative method utilizing a proprietary encapsulation process for time-released effectiveness, supporting your skin throughout the day. Plant stem cells are combined with active ingredients like retinol, vitamin C, niacinamide, and hyaluronic acid to address every skin type. Each product serves multiple functions and is designed to address at least three skincare concerns simultaneously.
The customer-centric team of experts in the US has a strong initiative to educate teams on the brand and provide a superior guest experience, including:
- Luxurious European protocols and cabin-sized products
- ECOCERT certified, vegan and cruelty-free
- Refillable and biodegradable packaging with mask, cleansers and toners
- Distinctive experience while maintaining consistent treatment costs
- Extensive product knowledge, customizations and massage techniques
- Marketing tools, including social media assets and quarterly promotions
- Dedicated Account Managers
About LOOkX
LOOkX Skincare is a science-based brand from the Netherlands, formulated in our lab on the Swiss Riviera. Committed to clean beauty and environmental responsibility, we offer transparent, clean beauty solutions focused on skin health for all skin types by utilizing time-released encapsulated ingredients that penetrate the deeper layers of the skin for visible results. All LOOkX products are EU-certified, ensuring that our formulations meet the strict safety, health, and environmental protection standards of the European Union.
Sales Contact:
Tiffany Maskiell
Director of National Accounts
LOOkX U.S.
(855) LOOkXUS
Media Contact:
Nancy Griffin
Principal
Contento Marketing
(415) 987.0012
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