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FITNESS RETAIL FINDS RECOVERY AT THE BAR - Spa Industry Association
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The fitness industry traditionally allocates all its marketing dollars on upping memberships and subscriptions.  Fitness centers can be making more profits by driving new non-dues revenue sources.   Retail often falls short in fitness centers because owners and operator find it too daunting.  In addition, fitness center work best when located in high-visible retail locations with easy access to shopping. 

One way to keep members at the gym longer is to help them recover.  New research suggests taking strategic time off from your workout routine can maximize the benefits of physical activity and minimize the risks.  Utilize that time with a recovery bar.   Recovery bars have the potential to become the new juice bars at the gym.  CBD balms, myofascial rollers, electrolyte drinks, and shower accessories are all helping people feel better before, during and after workouts and the fitness industry can be benefiting from it. 

With so many options, choosing the perfect products to add to your recovery bar can be time consuming and sometimes impossible.  We’ve cut through the clutter and curated, tested top sellers that can turn a prevention bar into a lucrative profit center.

Daily roll – Self-care is any activity that we do in order to take care of our mental, emotional, and physical health, and Rykr Roll understands the importance of taking care of all three…at the same time. Featuring both function and innovation, with a stylish on-the-go approach, Rykr Roll’s handheld self-massage products are designed for people to pinpoint pain, and easily apply acupressure and massage to the muscles, promoting better oxygen flow and blood circulation, to achieve optimal pain and tension relief. This offers a moment to slow down your thoughts, alleviate stress, boost immunity, and sink back into your body so you can feel grounded and connected to your daily work, activities and leisure time.  

More than CBD – The CBD industry is exploding with products that offer myriad solutions to pain, anxiety and other conditions.  Many products fall short because the companies had hoped that CBD would make the difference in an otherwise lacking product.  However, CBD is just one of the ingredients in Muscle MX—a line of topical relief balms, dietary supplements and lotions, that help ease everyday muscle and joint pain for a healthy recovery, so you can stay on the move pain-free.   

Glide past the workout – Every person’s hygiene routine is different. It’s personalized based on what each’s body needs to get through the day comfortably and in style.  When it comes to chafing, people chafe in different spots for different reasons, sometimes even depending on the weather. Whatever the reason is, protection from rubbing is the key to prevent painful chafing altogether. Body Glide Anti-Chafe, Anti-Blister Balms are the solutions to chafing – easily a part of the daily routine with various advantages over petroleum jelly. While petroleum jelly creates a mess and leaves grease and stain on clothes, the Body Glide balms glide on quick, smooth, and easy – completely mess, stain, and grease-free. Petroleum jelly clogs pores and traps sweat beneath the skin. But Body Glide balms are sweat and water-resistant that keep pores clog-free and allows sweat to escape, letting the skin breathe.

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