February 23, 2021 (Chandler, AZ)–The GSN Foundation and Dazzle Dry have proudly teamed up this Earth Day 2021 to introduce the ‘Promise To The Planet’ social media campaign. Calling on members of the beauty and wellness industries together with consumers, the campaign encourages supporters to join forces in solidarity by painting their nails green and blue, snapping and sharing their one promise and painted nails across social media with the hashtag, #promisetotheplanet, in response to the urgent need to help combat climate change.
“We’re honored to partner with GSN Foundation on this social media campaign for Earth Day,” says Dr. Vivian Valenty, Founder of Dazzle Dry. “I know we share a collective core mission for wanting to create sustainable and impactful practices for both the well-being of the industry and consumers that will allow us to continue to have fun and enjoy our beautiful planet together.”
To continue its ongoing social responsibility efforts and partnership with WeForest, in honor of Earth Day, for every order made on Thursday, April 22 that includes a lacquer from the Earth Day Collection released that day, as well as select blues and greens, Dazzle Dry will plant two trees with WeForest. To date, Dazzle Dry has planted about 150,000 trees with WeForest in the Khasi Hills of India and most recently, in Luanshya, Zambia. You can learn more here: https://dazzledry.com/blog/2021/02/22/promisetotheplanet/.
Suggestions for a promise to the planet consumers and industry leaders can make and share in the social campaign include, but are not limited to:
- composting
- eating less meat
- using reusable bags
- shortening showers
- recycling / precycling
- shopping vintage, secondhand
- eliminating plastic water bottles
- using reusable PPE as much as possible
- walking, biking, carpooling or taking transit instead of driving alone
- choosing clean beauty brands / green ingredients and less packaging
- buying in bulk and refilling containers to cut down on packaging waste
- planting trees in your yard or donating towards tree planting via the GSN Tree Planting Initiative
“GSN is extremely grateful for the opportunity to partner with Dr. Valenty and Dazzle Dry on this Earth Day Promise to the Planet Campaign, says Thor Holm, GSN Planet Board President. I think we can all agree that the health of the planet is not a political matter, but a threat to our future and the future of the next generation. We can make a difference and we can do it together!”
To learn more about this joint campaign and ways to get involved in sharing this message with friends, family, colleagues, industry leaders, please visit: gsnplanet.org/promisetotheplanet. To plant trees as part of GSN Foundation’s Tree Planting Initiative, visit gsnplanet.org/act/gsnplantstrees.
About GSN Planet:
GSN is a 501(c)6 nonprofit trade association serving the spa industry in support of action for a sustainable future. Their mission is to promote the vital connections between personal wellbeing, economic sustainability, and the health of our planet. Through networking, education, and best practices developed with a membership of the nation’s most innovative green spas, GSN is a resource for vital people building a vital planet. Learn more at gsnplanet.org.
About GSN Foundation:
The GSN Foundation is a 501(c)(3) nonprofit organization leading the global wellness community to make a positive impact on the planet. The Foundation supports the efforts of GSN Planet through industry-based fundraising initiatives focusing on education and activism. Learn more at gsnplanet.org/gsn-foundation/about-the-foundation
About VB Cosmetics:
VB Cosmetics is a manufacturing company incorporated in the state of Arizona that has transitioned from its beginnings as a private label manufacturer of its inventions to building its own global brands of clean, nature – and science-based, functional and proprietary beauty products. Its transformational product called Dazzle Dry®, a quick-dry, long-wear nail polish system, is living up to these attributes and revolutionizing the nail industry, creating a class of its own. The company sells direct to consumers at retail prices and to salons and spas at wholesale prices. Learn more at dazzledry.com.
Media Contact:
Megan Tymesko
[email protected]
Nicole Myden
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Kelsey Kyro
[email protected]
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