Owning and operating a business is incredibly rewarding. But there is often a lot of competition to deal with. This is especially true in the spa industry. The USA alone is home to over 20,000 spas, so you have a lot of other companies looking to steal your thunder and take your customers.

One of the best ways to separate yourself from the competition is in your marketing. While there are several different marketing strategies that spa companies can use, one of the best is social media marketing. You can use effective social media content to boost brand image, and it can also attract brand new customers.

With more than 70% of American adults using social media, there are a lot of people you can potentially reach with your social media marketing. But in order to use social media for marketing, you need to have the right strategy in place. This article is going to look at a few tips for your spa to build its social media marketing strategy in 2020.

Know Who to Target

First thing to do when building a social media marketing strategy is to find out your target market. These are the people you need to be marketing and speaking to, as they are the people who are most likely to become or continue to be customers. By knowing who you are trying to reach, you can craft your messaging and content in a certain way. Be sure to look at attributes like age, gender, hobbies, priorities and others when you are attempting to figure out your target market.

Also, once you identify your target market and are able to reach them, be sure to also engage with them. Engagement on social media is everything, so make your pages and channels a two-way conversation.

During these early stages of crafting your strategy, you also need to think about the goals or objectives for the campaign. It could be to get more customers into your spa, build your online sales or even simply get a larger following on social media.

Post the Right Content

Once you know who your target is, as well as have your goals for the marketing plan in place, you need to begin creating the marketing content. The content you decide to use is completely up to you. In most cases, it will depend on what you feel your customers (and potential customers) want. 

This could be how-to articles on home treatments, videos on the sorts of massage techniques you use, tips on relaxing and so many others. You could even hold contests, giveaways, re-share customer content or anything else you think people would like to see. However, whatever type of content you create, make sure it is aimed at reaching the goals or objectives that you set for the campaign.

In addition to posting content that your customers or potential customers will find valuable, you also need to keep your brand in mind. Everything you post, should be in line with what your customers or audience expects. If the post is completely different than your normal brand messaging, your customers could become confused.

Keep Up With the Trends

A lot of social media is about keeping up with the trends. There are always new features coming out on platforms, or new ways that things are done. You need to keep up with these and use them to your advantage. For example, using the questions or polling features on Instagram Stories can be a great way to learn about your target markets interests, wants, needs and preferences.

Also, as other social media platforms like TikTok become more popular, it is important to keep them in mind when strategizing. The landscape of social media platforms could look very different in a decade, so be prepared.

Wherever your customers are frequenting, you need to be there too. Spend some time to figure out the sorts of content that work best on different platforms, as that can have an impact on your success.

In conclusion, we hope this article has been able to help you build your social media marketing strategy for 2020.