Running a physical business is easier to manage but more challenging to engage your customers. When you have a salon, some of your customers have to wait in line as you attend to others. It is vital to keep them entertained and kick off boredom to encourage them to return.
Various options are available for engaging your customers as they wait. Adding value to your clients is also vital to winning their trust and confidence in your services. You have to go to every length and breadth to ensure you meet their needs.
Here are various ways to entertain and engage your clients at your local salon and spa.
1. Install a Digital Signage
Digital signage is a great way to keep your customers engaged. This type of signage can show different kinds of information, including advertisements, videos, and images. You can use it to display information about your business, such as the services you offer or upcoming events.
Another great use for digital signage is to show customer reviews. This method can help build trust with potential customers and encourage them to book an appointment.
If you have already installed digital signage in your salon, you should regularly monitor the content. This way, you will ensure it remains engaging and relevant to the current customer needs.
If you do not have digital signage, consider using OLED65CXPTA digital TV for your advertisements.
2. Magazine and Newspaper
To kill boredom, keep magazines and newspapers in your waiting salon. Ensure the content is within their interest and engaging when reading.
You should place the reading material in an easily accessible location for your customers to find it when they are waiting. The content also has to be regularly updated to keep it interesting.
Newspapers are great for short-term engagements, but magazines can provide a more in-depth reading experience. You can also use this method to engage your clients’ children if they accompany their parents while receiving the services.
3. Offer Food and Beverages
Food and beverages are a great way to keep your customers engaged. You can offer them light snacks such as sandwiches, pastries, or fruits. You can also serve them hot and cold drinks to keep them hydrated.
Ensure the food and drinks you offer are of high quality. You can also customize the menu to cater to specific events or occasions. Special diets can also benefit customers who have allergies or food sensitivities.
This method is especially beneficial for customers who wait long hours before their turn comes up. The snacks will keep them satisfied until they can receive the services.
4. Discounted Gift Cards
Sometimes it might not be practical to keep beverages and snacks at your salon. If, for example, you have less staff and insufficient space, you can offer discounted gift cards. This offer will give your customers a reason to come back and spend more money at your salon.
You can also use gift cards to reward your loyal customers. If they have been visiting you for some time, the gift card can be your way of thanking them for their business. Get them cards they can use to shop for their holiday needs and other stuff at local stores.
5. Occasional Reopening Events
One advantage of local businesses is that you can work with your customers to plan events that can benefit both of you. You can, for example, reopen the salon on a holiday or weekend to give your customers a unique experience.
This event can be used to commemorate special occasions, such as anniversaries or birthdays. You can also use it to promote your business and the services you offer. If a local organization benefits from such an event, you can also work with them to promote a cause.
Stay flexible and open-minded when planning your reopening events. You have to ensure that the possibilities are worth your customer’s time and money.
6. Offer Free Tutorials
Sometimes, your customers do not need to visit the salon. You can offer free tutorials on maintaining their hair and skin at home. That will encourage them to book appointments to keep their new looks.
You can also offer workshops on specific topics, such as hair care and skincare tips for men or how to use makeup correctly. You can also provide these tutorials during special events, such as Mother’s Day or Father’s Day.
The bottom line is to build trust with your customers. You have to show them that you are determined to help them look their best without having to book, travel, and spend time at your business premises.
Conclusion
Salon owners should find ways to keep their customers engaged. By doing so, you can earn their trust and loyalty. They will be confident in your business’s ability to help them look their best. You can use the methods discussed in this article to keep your customers engaged.
