If your spa seems like it is taking a hit in terms of sales, it might be time to find new ways to bring clients in. Although this can seem like a challenge at first, it is possible to make small changes and see what helps. Since every spa is different, what works for one might not work for yours. These suggestions can help you encourage new clientele growth and allow you to make more sales when you notice your numbers are down.
Offer Discounts On Services
Find out what services are popular, and consider offering a discount on them. Alternatively, you could try to sell services that are not as popular by putting your discount on those, and seeing if it sparks any interest. Start by talking to your staff and finding out what treatments they think are the most popular, and what they would like to see services sell more of. Make sure your discounts don’t go on for too long. You want to remind current and prospective customers about what your spa has and what you can offer, and entice them once they are able to try the various services.
Consider Add-Ins That People Want
This is a good time to think about selling add-ins that people might want. One such example is having popular beauty treatments such as lash extensions and lash lifts and tints. Lash extensions are fake eyelashes that are glued on top of your natural lashes. Done right, these lashes do not damage your own lashes, can appear natural, and can be augmented with mascara. Lash lifts work with your natural lashes by semi-permanently curling your lashes so they appear longer. And finally, lash tints darker your natural lashes so they’re more dramatic.
Have a Promotion and Advertise It
Having a promotion is also a good way to encourage new customers to come in. You can promote services, products, and just about anything else that your spa offers. Record your sales with those promotions and put your sales metrics to work for you, so you can see what has a positive return and what does not.
Don’t forget to ask yourself questions and figure out what has helped your spa in the past. Did you do well on promotions when they were just for a weekend or when they lasted a long time? Are they certain types of products or services that also seem to do well when there is a promotion going on? This is worth knowing before you have the promotion going.
Rethink Your Spa’s Current Marketing Plan
If you are noticing a slump in sales, take a look at your current marketing plan, and see if there is anything you should do differently. Are you only using old-fashioned methods, like direct mailing or advertising on the radio? Do you have a website and utilize social media marketing? What about different types of social media channels, like Instagram or Snapchat?
Get feedback from your customers and employees, and find out what would appeal to them the most. Would they like a discount for bringing a new customer with them? Would they rather join a club just for those that use the spa on a regular basis? These are all avenues you can explore to see if they help increase your profit at the end of the month.
Conclusion
If you are trying to increase sales at your spa it is worth trying different methods to see what works the best. Offer a discount on certain products and services and see what happens. You could also have popular add-ins be a part of your regular spa menu and pay attention to see what customers do. Having a promotion and advertising is another way you can encourage additional growth. When in doubt, it might be best to develop a new marketing plan and notice what is working and what you need to change. All together, these differences can help your spa grow even more so you don’t have to worry about the slow times.
