Looking for ways to promote your spa center online? Surely, you need a comprehensive content marketing strategy but everything is not so difficult as it seems at the first glance. Here are top content marketing tips, tricks, and ideas for a spa center that you may start using already now.
Start From Your Website Revision
So, the first thing to do is to take an unbiased look at your site. Spa website marketing doesn’t make sense if your site is technically lame. What is more, you also need to take into account the behavioral patterns and the most frequent questions from your users.
Here are some surprisingly simple ways to make your spa website more attractive to users, which means your spa marketing strategies will have more potential as well.
- Optimize website loading speed – ideal loading time should not exceed five seconds
- Remove 404 pages if any
- Add attractive graphic elements – they should evoke emotions and desire to visit your spa center
- Add a clear work schedule and price list – most users prefer to get answers to basic questions immediately
- Add a lead generation form. It can be a pop-up window with an offer to get a discount on the first visit.
- Add a Schedule a Visit button. Most users don’t like to call companies – they prefer to receive call-backs or get in touch via instant messengers and social media.
- Add Q&A section
These simple steps can make your site much more capable of converting your leads into customers.
Create Valuable Content
Next, you need to take care of the content on your website. Of course, creating content for a spa is a whole strategy that deserves a separate article, but we will list the most interesting ideas that you can implement today.
- Create multiple how-to guides for home body and face care
- Create high-quality descriptions of each of your services, plus a list of situations when this or that procedure may be necessary for your clients
- Make Before and After publications so that users can immediately evaluate the effectiveness of your services
- Also, you can review the cosmetic products with which you perform the procedures, compare their benefits, and make product selections for different skin types and ages of your clients.
- Add an engaging call to action to each of your posts, plus create a Schedule a Visit button on every page.
However, if you prefer to focus on key business processes, such as the quality of service at your spa, you can outsource the content creation to third parties. For example, you can Pick the Writer on the Writer Judge essay writing service reviews platform and order top-notch content writing help from professional bloggers.
Use Spa-Specific Keywords and Hashtags
It’s not enough just to create a few posts on your blog. The next step is to make them visible to Google and searchable and your visitors. To do this, you need to carefully research the keywords that your clients use to find information regarding body and face care and related services. Uber Suggest is a free tool to research the quick win keywords. Make sure to use them in your publications. And here are some more points to consider.
- Pay attention to local SEO – use geo-specific hashtags to help users discover your spa center
- Don’t overuse keywords – be specific and carefully match each keyword with the topic you are writing about
- Reuse the keywords searched in your social media profiles letting them act as hashtags.
Start Building an Email List
Do you remember the lead generating form we’ve already mentioned? This is a great tool to build an email list as well – just ask your potential customer to share it along with the phone number. While the phone number may be used for instant communication and getting in touch via messengers, the email collected may be reused for your email marketing.
For example, you may ask your customers to take a survey and evaluate the level of your services. You may share news (for example, if you start offering a new spa service) and come up with personalized offers based on your customers’ preferences and needs.
Share Real Testimonials
Testimonials from your customers worth collecting and sharing. They work as a strong social proof and a trigger for your leads to visit your spa and get the high-end service. There are two strategies to gather testimonials.
- You may ask your customers to create one for you while offering a small bonus in exchange.
- You may share some screenshots from your correspondence with your customers but don’t forget to ask their permission in advance.
The most suitable places for sharing testimonials is a carousel on your website and social media. Instagram Stories are incredibly good for this purpose.
Come Up with a Contest
Social media contents are great for attracting new customers. What is more, you may achieve several business goals at once by launching only one contest. For example,
- you may ask users to get registered for the context via the form on your website and get an email of potential leads
- you may ask the participants to tag a friend and attract even more users
- you may ask your customers to create a piece of user-generated content to take a part in the contest (for example, a photo or a short video from your spa center)
The latter idea is suitable if you are ready to offer something really valuable as a prize and in this case, the contest will be available for your current customers only. However, you get a great benefit – the user-generated content which is even stronger than testimonials. You may reuse it for your future marketing strategies but don’t forget to ask for permission to share customers’ photos too.
Show the Backstage
Testimonials from your customers worth collecting and sharing. They work as a strong social proof and a trigger for your leads to visit your spa and get the high-end service. There are two strategies to gather testimonials.
- You may ask your customers to create one for you while offering a small bonus in exchange.
- You may share some screenshots from your correspondence with your customers but don’t forget to ask their permission in advance.
The most suitable places for sharing testimonials is a carousel on your website and social media. Instagram Stories are incredibly good for this purpose.
Come Up with a Contest
Social media contents are great for attracting new customers. What is more, you may achieve several business goals at once by launching only one contest. For example,
- you may ask users to get registered for the context via the form on your website and get an email of potential leads
- you may ask the participants to tag a friend and attract even more users
- you may ask your customers to create a piece of user-generated content to take a part in the contest (for example, a photo or a short video from your spa center)
The latter idea is suitable if you are ready to offer something really valuable as a prize and in this case, the contest will be available for your current customers only. However, you get a great benefit – the user-generated content which is even stronger than testimonials. You may reuse it for your future marketing strategies but don’t forget to ask for permission to share customers’ photos too.
Show the Backstage
Video marketing is a very powerful and quite affordable tool to promote any business. Talking about your spa center, it would be a nice idea to shoot backstage videos and share them on your social media.
For example, you may introduce your team to your customers, show the ways you are following all the hygienic norms (especially now, in post-COVID times), or take a video of a certain procedure (maybe the one your customers want to try but have some doubts).
Conclusion
The tips we have shared above are very easy to get started with. What is more, none of them requires significant investments. Almost all of them are mostly about relations building through content marketing, and in the majority of the cases, this is the top way to promote your business, launch the word of mouth, and attract qualified leads.
John Edwards is a writing specialist who is looking for ways of self-
development in the field of writing and blogging. New horizons in his
beloved business always attract with their varieties of opportunities.
Therefore, it is so important for him to do the writing.
