When it comes to marketing your spa business, you likely want to make sure of the best free resources and channels that are available. As the second largest search engine behind Google, YouTube is a popular platform that you can start using to connect with customers and generate leads as a small business owner. Both large and small businesses in every industry have been capitalizing on the opportunities created by YouTube, increasing their organic reach and driving more quality traffic to their brands. In this guide, you’ll learn how you can do the same for your spa business.
How to Get Started with Creating YouTube Videos
To successfully use YouTube to market your business, you don’t have to be a video production expert, but you should be willing to make some investment of your time and/or resources. First of all, you need to decide on the type of videos you will make. Here are some examples of the type of content you could create:
- How-to videos and quick tips
- Video testimonials from clients
- Spa tour
- Before and after results
- Informative interviews with medspa experts
Next, you should decide what kind of equipment you will be using. If you have limited resources, you can record videos with your smartphone. Ideally, as your channel grows you should look into investing in a video camera to produce higher quality videos.
When you record, aim to create short, bite-sized videos that engage and educate your audience. Remember to have a call-to-action at the end of each video, whether it’s liking the video, subscribing, or visiting a page on your website. If you’re new to video production, there are many online editing courses that can teach you or someone on your team how to create videos that convey your message in a powerful way. Alternatively, you may choose to outsource this part of the video creation process to a freelancer.
Once your videos have been shot and edited, it’s time to upload them to YouTube. You can also embed or link to your YouTube videos in related articles on your website. Make sure to spread the word across your social channels whenever you release a new video.
3 Ways to Use YouTube to Grow Your Spa Business
Here are some ways to promote your spa business through your YouTube channel:
Position Yourself an Expert in the Wellness Industry
Service-based businesses like spas need to showcase their domain knowledge and skills. Creating educational video demos and tutorials can help you capture the attention of your audience and grow your brand’s footprint. Moreover, as your channel gains more views and subscribers, you further enhance your credibility in the industry.
Build Trust with Your Customer Base
Quality video content on your YouTube channel enables you to provide value to clients even before they even step into your spa. Through your videos, you can also share information about your services and team members, helping you connect with potential customers and build brand recognition. Recognition creates familiarity, which in turn builds trust in your services.
Generate More Leads for Your Business
With one billion hours of video being watched on YouTube each day, you are presented with abundant opportunities for driving more traffic to your physical or online store. Moreover, most of the viewers that you will attract through your YouTube channel are likely wellness inclined, making them excellent potential leads for your spa business. By sharing stories from real customers, behind the scenes spa footage, and helpful video tutorials, you can promote your products and services in an engaging, and authentic way.
Final Thoughts
If you aren’t already using YouTube videos as part of your social media marketing strategy, then this is a good time to start. By carefully crafting and delivering useful video content, you can multiply your organic reach and attract more pre-sold customers to your spa business.
Image by ElisaRiva from Pixabay
