Budapest, Hungary: Co-authors, Dr Laszlo Puczko, CEO and Dr Smith Melanie, Co-Founder of HTWWLife, announce the launch of Part 2 of the exploratory Wellness of Men / Wellness for Men Project.
In Part 2 of the exploratory initial Wellness of Men / Wellness For Men Study HTWWLife interviewed 77 industry heavyweights sharing their experiences and reflections:
➢ Architects & Designers,
➢ Hoteliers & Hospitality Specialists,
➢ Health & Wellbeing Specialists,
➢ Consultants,
➢ Wellness Operators & Spa Specialists,
➢ Wellness Travel Specialists,
➢ Spa & Wellness Media & Marketing Specialists, and
➢ Wellness & Health Researchers.
The project is curated by HTWWLife the pioneering powerhouse of that provides intelligence about how wellbeing merges with leisure, travel, hospitality, recreation, healthcare and spa. In Part 1 we looked at daily habits and activities, sources of stress and how they deal with such challenges as well as will learn about if men’s wellness improving habits may change during their travels.
According to Laszlo Puczko, “We need to stress that cultural traditions and social norms, age, family status and life cycle position, sexuality and orientation do all play influential role what wellness means to men and how they may want to improve their wellness. Both operators and developers must be aware that men are also loyal wellness consumers – as long as what and how it is offered has been designed with men’s demand triggers in mind. At the same time gender-neutral service design and delivery may provide one path, but that this approach could come with another challenges.”
The 77 interviews shed lights on existing practices, planned developments and potential changes in the approach how wellness is introduced to men.
You can access the report here:
More information about the HTWWLife and HTWWLife Innovations here.
Contact Laszlo at laszlo@htww.life
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