IECSC NY Education Feature – Lisa Starr

Senior Consultant Wynne Business | Community Ambassador Booker | Contributing Editor Dayspa Magazine

Lisa is a business consultant for Wynne Business, spa management trainer, educator on five continents, highly rated speaker at industry events, and regular contributor to global spa trade publications including American Spa, Spa China and Spa Business. Lisa has been helping companies maximize spa operations performance in both front and back of house for 30 years. Her knowledge and experience provides turnkey solutions in areas such as spa business operations, finances and compensation, marketing, inventory management, human resource development and business process improvement.

Wellness is the current industry buzzword, and having wellness services in the spa makes sense from many perspectives. But adding treatments and services that are outside the typical scope of spas can present logistical and marketing challenges for both staff and consumers. We’ll present recent case studies on the progress being made, and discuss the potential obstacles to integrating successful and profitable wellness services.

Has your medical spa forgotten the “spa”? As the line separating “spa” from “medical” continues to blur, some medical spas are often more appointment-driven physician’s offices than spas. Customer service and environment are important components of businesses competing for discretionary spending. We’ll discuss the little touches and infrastructure that, along with results, create deeper bonds with your clients and encourage repeat business.

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