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Jola Sonkin of GoMacro - Q & A with the DSA
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Jola Sonkin

Jola Sonkin

Co-Founder and CEO of GoMacro

Name Jola Sonkin

Company GoMacro


Title Co-Founder & CEO

Years in the industry? 12

Please note the top 3 unique things people should know about your business.
1) My mom & I founded GoMacro 12 years ago and to this day, we remain family-owned & operated. My mom even created all the recipes for our MacroBars.
2) We use only the highest-quality, plant-based ingredients. Every single product we develop is USDA Organic, Vegan Certified, Non-GMO Project Verified, Gluten-Free Certified, Kosher Certified & Soy-Free.
3) GoMacro has its own farm in Wisconsin which is where our facility is proudly located, in a town of 600 people.

What is the “hot offering” in your selection of products, and why? Definitely the Peanut Butter Chocolate Chip MacroBars! You just can’t go wrong with such a classic combo. We even developed our own vegan chocolate chips that are sweetened with coconut sugar.

Give us one or two tips on the best products to retail. Any of our high-protein bars because they’re macro-nutrient balanced. Our newest high-protein flavor, Everlasting Joy, is not only Ellie Goulding’s signature bar, but it’s also a give-back bar with a portion of the proceeds going towards helping the homeless.

What trade shows do you like to attend? Natural Products Expo West & East, along with the Fancy Food Show and our newest favorite, ISPA.

What do your clients tell you they love about your business and how you operate? Spas love the wholesomeness of our MacroBars and how it makes their customers feel great about healthy snacking. This is especially true when spas use our bars as a snack in their relaxation areas as it adds that extra touch to the overall experience. Spas also appreciate our authenticity and recognize that we strive each & every day to stay true to our roots.

What is the top challenge you’re able to solve for your clients? We can meet everyone’s dietary restrictions and needs in one bar line. The fact that they’re delicious AND good for you is a rare find.

What trends do you see coming this year? A focus on vegan products and brands that practice sustainable sourcing.

If you are not working…what are you doing? I’m a mother of 4, so I spend all my free time with my family enjoying outdoor activities.

Recent books or movies you’ve enjoyed? The Gentle Barn by Ellie Laks. We recently partnered with this amazing non-profit organization that’s a farm sanctuary and the founder, Ellie Laks, wrote a book about her life dream of rescuing animals in need. It’s very inspirational.

Favorite vacation taken? Hawaii. It was our first true family vacation, complete with my parents and kids.

If you were not in a spa career, what would you be doing? When we started GoMacro, I was actually a Latin teacher in Chicago. I have no doubt that I’d still be teaching if it weren’t for starting my own company with my mom.

Any last thoughts you’d like to share with our members? Maintaining strong relationships has always been first and foremost at GoMacro, so we’re really proud of our newest relationship with Ready Care as our exclusive distributor in the spa channel.