If you haven’t already heard: Peter Cottontail is coming to town and he has a present tucked away in his Easter basket that’s just for your salon – a surge in business. That’s right, Easter is right around the corner (Sunday March 27) and with that comes a great opportunity for your salon to rake in the dough.
Think about it – Easter is a time of massive family get togethers and fancy Easter Sunday brunches. Who isn’t concerned with looking their Sunday best for Easter? That’s why it’s no surprise salons typically witness a significant spike in business when Easter rolls around… IF they use some grade-a Easter marketing ideas that is.
Luckily, Easter is a holiday which your salon can use to market itself for drawing in clients by the masses. Below are some top-notch Easter marketing ideas that your salon can use to uncover it’s golden egg.
Presentation
A holiday like Easter lends itself for great visual representation. There are tons of colors, images, and caricatures you can utilize in order to grab potential new clients’ attention such as:
- Baby pink/blue primary coloring
- Light green/purple/yellow secondary coloring
- Budding flowers
- Colorful baskets
- Colorful eggs
- Baby chicks
- Baby lambs
- Carrots
- Easter Bunnies
Once you’ve established some sort of Easter theme, you need to remember keeping it consistent and use it across all forms of communications such as your:
- Website
- Social Media Pages
- Emails
- Gift Certificates
- Window Signage and Displays
- Specials and Promotions
Promotions
Easter presents your salon with a ton of fun, creative options to explore when it comes to creating promotions for your salon. Here is just a small taste of how you can piggyback on the theme and use it to help boost those sales.
Examples of Fun Easter Promotions You Can Try:
The Lucky Egg – During the month of March/April award your most loyal clients with a free gift card
Eggzactly What You’re Looking For – $5 off for your next visit in the month of March/April
A Hare-y Situation – $10 off your next haircut or blowout during the months of March/April
Your Eggs in One Basket – Product bundles are $5 off during the week before Easter
Social Media
Your salon’s social media pages are your key to fully utilizing Easter as a means to catch the eye of new clients and drive them through the door. Get all your salon’s social pages involved such as:
Some simple ideas for using social media as a means to advertise your salon with an Easter theme are:
- Changing your header image to reflect your Easter theme
- Share your Easter themed promotions
- Include popular hashtags like: #happyeaster #eastersunday #eastereggs #easterfun #easterbunny
- Post interesting Easter facts and trivia
- Post fun Easter inspired photos
