Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction.
Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new SpaStar® Pro Portal with resources and tools to support spa owners, spa directors, and estheticians. The portal includes brand elements, sales scripts, shelf-talkers, video demonstrations, and articles on best practices, aimed at successfully marketing SpaStar’s iconic Get Ready Wrap® in both the treatment room and retail boutique. Crete has leveraged the intellectual property from her wildly popular The Esthetician Mentor and The Beauty Biz Club, which have helped more than 10,000 estheticians grow their businesses, to support SpaStar’s 600 spas and resorts nationwide.
Lori Crete has made a significant impact on the beauty industry through her dedication to education, high standards for spa apparel, and commitment to empowering others. Her work continues to inspire and elevate the profession. For over two decades, Crete has shared her knowledge through speaking engagements, online courses, and her podcast, “The Beauty Biz Show.” The Beauty Biz Club is a membership-based organization that offers mentorship, business-growth resources, and networking opportunities for beauty professionals. She launched the Get Ready Wrap® luxury spa apparel post-COVID as an ideal self-care retail product that contributes to home wellness practices while evoking memories of the spa experience—designed to be both elegant and practical.
“Experts at a recent ISPA Town Hall reported a ‘return to retail’ post-pandemic. However, many spa directors and estheticians feel stretched thin and overwhelmed. The SpaStar Pro Portal supports our partners with practical tools and inspiration to increase sales and guest satisfaction,” said Lori Crete. “We have leveraged our two decades of experience supporting spa owners and estheticians to create the Pro Portal for our valued partners.”
SpaStar’s Pro Portal includes brand elements to support marketing initiatives, shelf talkers for the treatment room and retail boutique, video demonstrations on how to properly market the Get Ready Wrap, and employee scripts. Articles such as 10 Merchandising Tips & Sales Producing Scripts offer practical tips and inspiration to increase retail sales with this size-inclusive, stylish, and eco-friendly self-care essential.
The Get Ready Wrap has been an absolute game changer for my clients and my business, and the SpaStar Pro Portal will help me retail them even more successfully,” raves esthetician Lauren Nettuno. My clients are absolutely amazed with the quality and comfort. I have clients asking to purchase one before I even leave the treatment space for them to redress after their facials. I have had multiple clients asking to buy three or more wraps for friends, family or for vacation. When used in the treatment roon, it really sells itself!
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About SpaStar®
SpaStar® proudly presents the Get Ready Wrap®—the modern eco-chic, little black dress of spa wear. This luxurious wrap and headband set was invented by celebrity esthetician Lori Crete, CEO of The Beauty Biz Club and winner of the DermaScope Aesthetician’s Choice Award for Best Consulting Business. Handcrafted in Los Angeles, CA, the Get Ready Wrap is size-inclusive and has been reinvented without Velcro, snaps, or bulky terry cloth, offering ultimate comfort and elegance. Ideal for spa treatments, bridal parties, and self-care routines at home, our wrap is favored by prestigious resort partners, including 21C Museum Hotels, Fairmont, Four Seasons, Langham Hotels, Miraval, JW Marriott, and Montage Resorts.
About Lori Crete
Lori Crete is a renowned beauty and spa industry expert and licensed celebrity esthetician. She founded The Beauty Biz Club and was recently awarded Best Consulting Business in the DermaScope Aesthetician’s Choice Awards. The Beauty Biz Club has helped over 10,000 estheticians and spa owners build businesses by providing mentorship, resources, and support to thrive in the beauty industry.
Since 2015, Lori has hosted The Beauty Biz Show, which is globally ranked in the top 1% of all podcasts. The podcast is designed to inspire estheticians and beauty entrepreneurs and consistently features beauty industry icons, entrepreneurs, authors, personalities, and change-makers worldwide.
Lori is a passionate esthetician dedicated to her career. She continues to work in the treatment room and provides clients with elevated customer care and facials that leave them looking and feeling amazing.
Sales Contact:
Debbie Rebar
VP of Operations
Media Contact:
Nancy Griffin, Principal
Contento Marketing
415.987.0012
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