Innovative Co-Op Sales and Education Model Offers Virtual and On-Site Resources to Spas, Salons & Specialty Retailers
Manhattan Beach, Calif. (July 7, 2022) Manhattan Beach Group (MBG) announced the expansion of their business coaching resources, along with the addition of two new brands—Dermaquest and Kypris,. The new lines join luxe bodyline m. greengrass and, Proactiv, the number one acne brand in America, in MBG’s curated brand portfolio. The innovative co-op sales and education model leverages the optimal product mix as a vehicle for profitability and success. MBG’s expanded offering of virtual and onsite resources further optimizes revenues and profitability for their network of 5,000+ spas, salons, and specialty retailers.
Founded in 2018, Manhattan Beach Group was created out of a need for more effective, efficient, and affordable sales and education solutions for the US beauty market. The core team is comprised of ten powerhouse women, with CEO Susan Anderson at the helm. Anderson has spent the last 20+ years in the beauty industry in sales and marketing working for massive beauty empires including Bare Escentuals, L’Oreal, Jane Iredale, Dermalogica, Elemis, and Murad. She has since successfully launched and developed three businesses of her own, and in the process has had the opportunity to assemble incredible teams of talent.
“We are thrilled to add Dermaquest and Kypris to our highly curated brand portfolio. Both are best-in-class results-driven brands. Dermaquest is a professional skincare line founded on the belief of harnessing the power of advanced chemistry with high performing ingredients and superior formulations to deliver transformative results and Kypris is a high performance skincare line using organic, green biotechnology, and sustainable ingredients. The company founders are hands-on and 100% committed to supporting our professional and retail channels,” says Anderson. “Our ‘why’ is about increasing revenues for our partners and reducing the complexity of doing business. MGB’s skincare business coaches dig into our clients’ businesses, find the opportunities, and recommend the right solution. The addition of virtual resources and expansion into new territories supports allows us to provide even better support across the U.S.”
MBG is implementing leading-edge technologies to supplement on-site, hands-on training. In addition to interactive live bi-weekly webinars, customized modular training, engaging edutainment, certification programs, MBG’s proprietary TeleEsthetics™ Guided Analysis™ provides the opportunity for licensed professionals and experts to connect with users via Zoom to recreate an in-person appointment online and offer expertise. The company is also partnering with Tangent.AI, the beauty industry’s first and only Selfie quiz product to acquire shoppers and engage with them personalized CRM and product recommendations.
To join the community of spas taking advantage of MBG’s innovative sales co-op and business coaching resources, visit ManhattanBeachGroup.com or call 800-980-1688.
###
About Manhattan Beach Group
Manhattan Beach Group (MBG) Manhattan Beach Group (MBG) curated brand portfolio includes Dermaquest and Kypris, m. greengrass and , Proactiv, the number one acne brand in America. MBG increases revenue and profitability for brands, spas, medi-spas, salons and specialty retailers through customized sales and marketing programs and a high level of service.
The company has national network of account managers based in the Southwest, Midwest, Northeast, Southeast and Texas.
Sales Contact:
Susan Anderson, CEO
Manhattan Beach Group
310.714.9011
Media Contact:
Nancy Griffin, Principal
Contento Marketing Group
415.987.0012
