Every year Pantone, the definitive authority in all things color and home of the Color Institute announce a color of the year. Recently shades of emerald and amythist have held center stage. But it is move over jewel tones as the new color of the year is Marsala. Described as a “A naturally robust and earthy wine red, Marsala enriches our minds, bodies and souls”.

Get ready as you will be seeing this easy to wear, easy to live with and fantastic neutral everywhere from fine jewelry, lipstick, accessories to personal care products.

Ready to jump on board?

Make mine Marsala! 3 Great Tips for Marketing Sizzle

1.Show it off! Create a display using Marsala colored products and complementary colors. This works for every retail product! Add a shelf talker to share that this is THE color of the year!

2.Get Social! Pin original pictures of your products on Pinterest or create a new board dedicated to your Marsala inspirations and retail items. Invite others to pin to the board. Remember-you can post a PIN to your Facebook and Twitter accounts in just 2 clicks! This maximizes your impact!

3.Make it a party! Encourage guests to drop by to see your Marsala display, experience a new nail or lip color or try out the color in a new scarf, piece of jewelry or home accessory. Serve a Marsala colored beverage. This can be as simple as a Marsala Happy Hour during your regular hours. I even posted a non- alcoholic tea for you on my Pinterest Board!

Need more inspiration? Visit and follow my Pinterest Board-How do you Marsala? (https://www.pinterest.com/pattibiro/how-do-you-marsala)

Do you have something to share? I will invite you to pin!

Happy Colorful Retailing!

Source Quote: http://www.pantone.com/pages/index.aspx?pg=21163


Patti Biro

Patti Biro

Owner and Founder - Patti Biro and Associates

Patti Biro is the owner and founder of Patti Biro and Associates, a consulting firm specializing in creating brand enrichment through special events, retail consulting, and education in the personal products, spa and wellness industry. With over 20 years of experience Patti’s unique approach to increasing retail and service sales through special events, merchandising and education produces exceptional results for her clients. Her focus creates value, retail sales and promotes marketing sizzle for clients ranging from day spas, medical spas, boutique hotels, wellness and fitness centers to manufacturers and educational centers. She is a much sought after presenter at national and international trade shows and seminars. An avid writer, her articles appear in magazines such as Skin Inc., Les Nouvelles Esthetique and Spa Magazine, Daily Nails, and Nails Magazine.

Contact Information

Patti Biro and Associates

P.O. Box 2994

Fredericksburg, TX 78624



Skype: patti.biro1

[email protected]

Pinterest: pinterest.com/pattibiro/