From techcrunch.com
Soothe, which sends massage therapists to clients’ homes, is smoothing its expansion with $10.6 million in new funding. The startup’s new round was led by The Riverside Company and will be used to hire key employees, improve its platform’s technology, and acquire new users with the goal of turning Soothe into a ”trusted household name,” says founder and chief executive officer Merlin Kauffman.
Now available in 12 cities, Soothe lets users book a massage in as little as an hour. Its total funding to date is now $12.7 million. TechCrunch covered Soothe’s first round of funding in February.
Over the last six months, Soothe has doubled its roster of cities and added 600 massage therapists to its network. It now claims to serve “tens of thousands” of clients and plans to expand into 16 additional U.S. cities, as well as international markets, over the next two years.
Soothe is currently beta testing in New York City, where it will launch in October.
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