What is the brand’s hero product and why?
Pure Fiji is our hero brand! Ready Care Industries (RCI) took over distribution 10 years ago, and we love what the company stands for, in addition to its wonderful products. The brand is a family business that formulates its skin care with locally harvested ingredients, not to mention that it supports its nearby communities and employs 200 locals. Pure Fiji is a pioneer, having brought coconut oil to spas more than 20 years ago, and the company gives back as much as possible in the process.
Who or what inspires you?
My two daughters—as parents, we all want our children to do better than us, and that in itself is all the inspiration I need to be a better father and businessman.
What’s your favorite part of the day?
The morning. Sunrise marks the beginning of a brand- new day, with new opportunities to positively reach people—a fresh outlook.
