Good marketing can help increase profits and bring customers to your spa. In this article, we’ve laid out some spa marketing ideas that are easy to implement and —most importantly — effective. It will guide you all the way through from planning your campaign to bringing in customers.
Let’s get started!
Plan Your Campaign
First up, let’s take a look at two important things you should consider before starting: what your goal is, and who the target is.
Setting Goals
The first step to any successful marketing campaign is to be clear about what you want to achieve. You should not be afraid to be very specific with this goal.
For example, you probably want to increase sales. Who doesn’t? When it comes to your marketing, you should think about how exactly you want to do this. Some examples could be:
- Make new people aware of your spa.
- Encourage people who already know about your spa to visit.
- Persuade existing customers to spend more.
- Target customers who haven’t used your services in a while.
All these ideas have the same ultimate goal: increasing sales. However, the strategies you use to achieve this will be very different.
Of course, it is possible to have more than one target at the same time. Also, some strategies you use will hit two objectives, even if the second wasn’t the primary one. For example, offering a new deal to existing customers could encourage them to spend more, while also increasing the chances that they will tell friends. This could result in new customers.
Create a Buyer Persona
The second part of the planning stage is to create a buyer persona or personas. This is a made-up person whom you will target your marketing efforts at. Essentially, it is the type of person who would benefit from a trip to your spa.
While the persona is made-up, to be effective, it needs to be based on real life.
Luckily, building a buyer persona isn’t hard. A good one will include as much detail as possible such as gender, age, location, education, income level, family status, occupation, what they buy, what motivates them to buy, and what stops them from buying (read more about buyer personas here).
