medestheticsmag.com –
The past few months have turned many practices and medspas upside down. With many nonessential businesses forced to temporarily close due to the worldwide pandemic, online retailing has become even more important for the survival of your business. Following are seven standards you should have in place to grow your homecare retail sales. These apply to brick and mortar as well as e-commerce retailing.
Branding
Your brand represents who you are and what you do. The brand you have chosen for your medspa or practice reflects your culture, credentials and services. Practices should also have a sub-brand for their retail areas and e-commerce sites. It may be as simple as the Allure Medspa Skin Care Store or Dr. Johnson’s Skincare Center.
Once you have created your brand name, stick with it across all retailing platforms—brick and mortar, e-commerce, in printed marketing collateral and across social media.
