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nancy trent Archives - Spa Industry Association
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Breathing Life Into Your Social Media

Breathing Life Into Your Social Media

  Some brands thrive on social media, while others consider it a necessary evil. Those brands that are doing social media as a chore are doing what we call “check-the- box” social media. They need to start engaging, genuinely, to thrive in today’s competitive...
The Natural Spa Shopper

The Natural Spa Shopper

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate,” wrote...