Nowadays, having an online presence and being on social media is essential for a successful business. Posting professional photos on your page makes it stand out. Display your environment and services in a captivating way to attract more customers.
As humans, we’re wired to process images, and they’re much more potent and quicker to resound with us than words. Here are a few reasons to invest in a good photographer for a commercial photoshoot so you can better promote your spa.
Make Your Business Look More Professional
By having quality images on your social media profiles, you let people know you’re invested in your business. It shows you’re committed to it and inspires confidence.
Hiring a photographer is indeed essential. While most phones nowadays have decent cameras, what matters is the professional’s expertise.
Framing, lighting, and deciding what looks good with what makes sure your pictures are incredible. A photographer’s skill can be the difference between your advertisement being a hit or a flunk.
A good photo makes people stop scrolling when they see your post. Engaging with your followers gives your business a more personal touch and strengthens your relations with potential and current clients.
According to Facetune’s blog post about it, you should “call on your followers to share their thoughts, their advice, their tips, and tag their friends.” Creative captions get more replies and likes, so be memorable.
Regular posting is key to keeping people engaged. Use stories for short daily updates and immersive views of your spa. People love to see others in pictures, and you can take the opportunity to showcase your amenities. Remember that great photos need great captions.
Say More With Less Text
Today, the average person’s attention span is just 8 seconds. It would be best to avoid lengthy texts, as you can say much through the photos themselves.
Dividing your content between picture and text makes it easier to absorb and for people to retain. We tend to associate thoughts with images much more than words. So much more than molecular biologist John Medina said pictures could help us remember five times more information than just words.
Build an Emotional Connection
A study from the University of California shows that people react more to emotional images -such as other people smiling- than emotive words alone. Post pictures of people having a good time at your spa and others will want to come.
Use text to focus on specifics and imagery to set the mood and ambiance of your posts. Consider talking about the products you use and why they’re better. Show you care for their well being and not just for their money.
You might want to show the staff in some pictures so that people feel even more comfortable when they come. Seeing familiar faces makes us feel safe and relaxed.
Let Them See You
Pictures elicit strong emotions in people, and they’re one of the best ways to make them want to go not to just any spa, but yours. Focus on posting peaceful images that make you feel calm to inspire your followers to feel relaxed.
Let people see your spa from the inside, so they know what to expect. Diversify your photos and space your posts enough to make sure you get the most out of each photoshoot and keep your followers reading your content. It might be tempting, but don’t post your new beautiful pictures all at once.
Advertising strategies change with the times, but using relatable images is a tried and true method for attracting people and increasing sales. It’s an investment that pays off.