Are you a spa owner, manager, or professional? If so, you are most likely involved in the important process of boosting retail sales. We all know that spa services like massage and facials are the top income performers, but these services are not focused on retail sales – something we ought to take a closer look at.
Wish To Boost Spa Sales? Employ These Powerful Tactics:
1. The client is important. Your VIP clients are the ones who keep on coming and spending their hard-earned dollars at your spa. Send them a promotion via e-mail once a month, just to let them know you appreciate them. Believe that they will come back and even refer you to their friends and family. Make it a point to make them happy.
2. Make shopping easy. Who wants to sit around and research the best products for my skin? Spas put countless hours into research and advice. Limit your shelf supply to a few strong brands that deserve your shelf space. Having too many different products can be confusing. Choose the best products and promote them well!
3. Blog about your top performers. Are there products at your spa that you believe deserve the spotlight? Employ one of your front desk employees to write a blog article about it, even if it’s one day a week. Blogging about your top products is a proven way to boost your spa’s retail sales, and also keep your customers engaged. If they are engaged, they are likely to come back to your spa sooner than later.
4. Product placement. Are your products out of sight and reach? They must be visible to the customer. Product placement is crucial in appealing to your customers’ senses. Definitely make an effort to place your products in a visible spot that customers can see and your employees can restock.
5. Media can help you. Do whatever is necessary to get public press. Do something different. Perhaps you can offer a donation drive at your spa on a weekend. Show them why your establishment is ethical and concerned about the community, and deserves the business more than a competing spa.
6. Compensate employees for retail sales. This one here is really big. Labor cost can get as high as 50% in the spa business, so getting more retail sales is your way to survival. Create a solid and structured plan to get more retail sales. It’s a win-win situation for sure.
7. Make upgrading easy. As the most popular service in a spa is massage, create an upgrade that is really beneficial for your client. For example, you can promote hot stones in most massages and such a promotion can seem totally natural. By integrating such an easy upgrade into a massage service, your therapist will make the client feel at ease. While the client is relaxing, it is a good time to slowly introduce new products into the mix.
8. Promote with strategy. Is your relationship with your clients a fairly close one? Collect their contact information so you can send them your future promotions. This will help selling more product at a “discounted” rate. Create loyalty retention and sell products that you probably wouldn’t have sold otherwise.
9. Manage inventory closely. Monitor your spa’s KPI’s (key performance indicators). Make decisions that are timely and that will impact your business positively. Knowing that your inventory has dropped to a new low can help you make intraday decisions. Make moves to improve your bottom line quickly.
By adjusting the strategy for your spa, you can produce lasting results. You will keep your clients and employees happy, as both will feel compensated in some way. A great customer experience and happy employees make for a good environment in the spa…which in turn leads to a successful business operation!
Loyalty programs, inventory management, and tracking retail sales are all important indicators of being successful in the spa business. Spa software such as Millennium or Meevo can help you maximize all three, as well as other vital aspects of your spa’s marketing. Visit Millennium Systems International at http://www.millenniumsi.com/
Millennium Systems International
