Speaking about promoting an online business, most or even all the efforts are usually focused on building the professional website with the right graphics and the proper SEO-strategy. However, the truth about the speed of getting the feedback from these moves in terms of real attributes of a business success stays a bit hidden. And it is no surprise, as the truth is that the success may be seen only in years to come. But this doesn’t mean that having a good site with good SEO is for no sense! No, it is just necessary to employ additional instruments for your Internet business promotion. Backlinks from local business websites to your website make the immensely powerful tool for growing your site’s rank on Google, your traffic, the number of visitors on your site, and getting real clients and the success of your business, in principle. Getting those links is not easy work as it requires being proactive, initiative, and some serious effort on your side. But in this article, you will find the basic guideline and summary of steps that would make it more transparent and more accomplishable!
#1. Work with the local media.
Getting media coverage can be of great use for your business promotion, as media work for the public and give you the necessary public attention. But nothing happens at once, and here you should write a press release on your business and include their backlinks to your website. This uncomplicated step will not only most likely bring you real backlinks from the media, but can also be the first move for starting the communication between your business and media personnel, which may potentially lead to the continuous media coverage of your business, including interviews on its features!
#2. Do some sponsorship.
Sponsoring various local organizations, events, schools, festivals, and theaters will inevitably bring you the rise of your salon’s reputation and credibility within your local community. Another great option is to take part or volunteer or sponsor annual local awards or certification programs dedicated to beauty businesses. This will help grab public attention to your project, and you will have obvious PR advantages.
#3. Take part in local charities.
It is another way to give back to your community and earn a good reputation in response. Sponsor important for your community events, participate in fundraising, organize helpful events for people from your neighborhood. These actions will help you build trust and good relationships with people from your local community. In addition to that, non-governmental organizations from your town will pay you back with all the gratitude and the backlinks to your website!
#4. Partner with local businesses
Partnership with local businesses is an unquestionable win-win scheme and one of the most fruitful ways to get those necessary backlinks to your website. You can cooperate with your competitor and appear in local media materials, or, what’s no way less advantageous – collaborate with a business from the segment close to yours. For instance, if you have a hair salon, you could offer a partnership to a beauty salon in your local community. You would share one target audience, and having backlinks on each other’s websites, both the businesses will reap new clients and increase their revenues, respectively.
Having a beautiful, properly SEO-optimized website for your business is unquestionably good for your future. But the tangible results from it may come in several years. Should you want to have real success in your business without having to wait for so long, work with backlinks to your website from your local community’s businesses. It is not an effortless task, but at the same time, it’s not about that much hard work to do. It is just about your initiative, ability to partner, desire to help your community, and readiness to sponsor it!
Marie Barnes is a Marketing Communication Manager at Adsy,a service for guest posting. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. Marie also does some photo editing at photoretouchingservices.net.
