As the lines between hospitality and wellness blur, we will see more inclusive and fully integrated business models, the wellness-oriented hotel manager and a renovated focus on sustainable wellness offerings gain momentum in 2019.
By: Sonal Uberoi Read on as I take an in-depth look at the top 8 hotel spa and wellness trends for 2019, and explore how your business can
Foster a sense of community
While hotel spas have long been open to locals, the experience has been hampered by the spa being difficult to reach and low off-peak offers that convey a sense of locals ‘filling in’ unpopular times.
Giving your guests the opportunity to interact with locals is key to generating a sense of community — whether in a restaurant, hotel or spa.
Let’s take the example of Firmdale Hotels, where they hold a weekly film club, inviting hotel guests and locals to dine at the hotel’s restaurant before watching the film of the week. Not only do initiatives like this establish greater links with the community and generate a sense of authenticity, they encourage new visitors to the hotel, and ultimately, its spa.
While hotel spas have long been open to locals, the experience has been hampered by the spa being difficult to reach and low off-peak offers that convey a sense of locals ‘filling in’ unpopular times.
