Business is becoming more digitized across all industries, so firms need to adopt strategies that help them stay visible online. In the wellness industry, an effective way to do this is through an informative blog that provides valuable information for the target audience.
However, your blog must be appropriately optimized to perform well on search engines. Search Engine Optimization (SEO) techniques like link building and keyword targeting help to get your content in front of more consumers, which drives traffic to your website.
Now, let’s take a closer look at some of the biggest benefits of SEO for your wellness blog.
1. Boosts Your Credibility
Blogging allows you to go into more detail and provide really valuable information like beauty routines or wellness tips for your audience. As with social media, consistent, high-quality blog content will help you gain credibility. However, for this to work, you need to optimize blog posts effectively.
So, the combination of quality content and good SEO tactics is what makes the difference. It’s essential to keep up with trends and write about the current hot topics in the wellness industry. Using relevant keyword clusters is an excellent way of finding relevant topics with high search volume.
Keyword clustering is the process of grouping similar keywords together into themes and creating original content based on these themes.
Keyword targeting is also vital to improving your spa’s online presence. It is the simplest of SEO techniques, but its importance cannot be overlooked. Keyword targeting is one way you can rank highly for valuable keywords and gain credibility with your prospects.
For example, the screenshot below shows a list of top searches for hair salons in New York City. So, if you run a hair salon and you rank for some of these keywords, it’ll show searchers that you’re a credible solution to their needs.
Additionally, link-building is an SEO technique that is critical to building credibility. A backlink from a trusted source in the wellness industry can be hugely influential. Popular brands don’t just backlink to any random website, they have to find your content valuable to their audience too.
In all, optimizing your website for SEO not only helps clients trust you but also positions you as a reliable source of information in your industry.
2. Drives traffic
One key aim of your SEO efforts should be to drive traffic to your website. This is because more web traffic allows potential customers to see what you have to offer. Adopting SEO techniques like keyword clusters and link building gives you a better chance of appearing in search results.
More organic search results can lead to increased website traffic, especially if you make it to the first page. As shown in the figures below, the higher the search position, the higher the click-through rate. This graph is taken from a Backlinko study of 4 million Google search results.
The above image reveals that people won’t look further if they can find the content they’re looking for on the first page of search results. Aso, internet searchers who know about SEO tend to trust sources from the first page more than others. Although this is not the case for the majority, the more tech-savvy consumers will see this as proof of brand authority.
This trust can also be built over time and have a longer-lasting impact, attracting high-quality SEO traffic. Remember, you’ll need to have one of the fastest web hosting providers to cater to and retain the high traffic your website receives. You do not want a high bounce rate from visitors because of issues like slow load speed on your site or frequent downtimes due to poor web hosting.
Additionally, local citation building can help to bring more traffic to your site. A local citation is any mention of your business name, phone number, or address online.
These details are often listed in local business directories and help consumers discover your business online. This way, your ranking for local search queries improves and you get more high-quality organic traffic.
3. Gives You an Edge Over Competitors
Another way SEO benefits your spa is by helping you gain a competitive advantage. Search engine optimization is a very competitive element of digital marketing.
You are essentially competing with those in your industry for SERP (Search Engine Results Page) appearances. As the business has become more digitized, this battle for SERP dominance has become important too.
Blog SEO has been particularly competitive in recent years. The image below shows data from a study by Hubspot. The data shows that blogs were the second most used form of media within content strategy in 2021.
With the above data in mind, outcompeting your rivals in terms of blog SEO can provide a significant competitive advantage. However, in cases where you encounter massive competition for high-value keywords, focus on niche keywords and compete for high-value phrases. This will help you identify and optimize keywords that your competitors are yet to discover.
4. Improves Your Marketing ROI
SEO is also a more cost-effective alternative in the long run compared to other digital marketing efforts. For instance, with paid ads on Google or Facebook, you are constantly paying to keep your ads running.
SEO also requires a substantial initial investment in specialist staff and software. However, if utilized properly, SEO consistently generates leads over time without the continuous monthly spending required for paid ads.
This is not to say that you don’t need to keep investing in SEO over time. It is essential to monitor the progress of your blog as it evolves, which requires an investment of time and money.
However, it is still much more cost-effective than running paid ads, as seen in the graphic below, taken from a 2021 study by FirstPageSage.
The reason why SEO improves your marketing ROI is that it is a longer-lasting solution. Ideally, your SEO return on investment should increase in value over time, continuing to drive traffic and generate qualified leads. However, it must be noted that this only works with good SEO practice and high-quality content. Otherwise, you won’t see an improvement in your marketing ROI.
5. Helps to Generate Leads
Lead generation is also one of the benefits of SEO for your wellness blog. Effective SEO typically requires extensive research—information from this research can provide useful insight for lead generation.
For instance, keyword and search intent research data can highlight the pain points of your target audience. You can then use this insight to create content that is more relevant to your target audience.
Also, you can focus on specific user issues you discovered from your research when communicating with potential customers, during the lead nurturing process. Further, one effective SEO strategy involves using schema markup to make your content easier to understand for search engines.
Simply put, schema markup is code that helps search engines categorize your content and better represent it in search engines. With schema markup, you can provide extra information like your location, prices, ratings, and reviews of your spa.
Because search engines can easily categorize your content, you will most likely appear in relevant searches where you can generate high-quality leading.
Link building is another excellent SEO technique for lead generation. Wellness businesses with solid brand authority can have a lot of influence. Famous brands have large audiences who view them as a trusted source of information. So, getting backlinks from a trusted source within the wellness industry can help to generate high-quality traffic.
To sum up, you must combine high-quality, valuable content with effective search engine optimization to see the advantages of SEO.
With this combination, you will see the benefits of SEO, such as increased search traffic, search engine rankings, and credibility within the wellness industry. As you appear in more search results, consumers get familiar with your brand, allowing you to generate more leads and increase conversion rates.
Focusing on SEO can also give you an edge over competitors who may not be as well-versed in this area. Finally, blogging is cheaper than other marketing and brand-building exploits, giving you a healthier marketing ROI.
So, optimize your blog for search engines; you will soon see the notable benefits.
Author bio: Daryl Bush is the Business Development Manager at Authority.Builders. The company helps businesses acquire more customers through improved online search rankings. He has extensive knowledge of SEO and business development.