Social media can help your spa business get in front of the right audience and grow your customer base. It allows you to interact with customers easier and faster, keeping them engaged.
An effective social media strategy can help you grow your business as a spa owner. In this article, we highlight four major ways to use social media marketing for spas. Let’s get started.
1. Choose the Right Social Media Platform
While many social platforms can work perfectly for your spa business, using all the platforms at once can be overwhelming and ineffective. It is advisable to pick one and perfect it. Once you’ve perfected the first platform, you can start posting content on other platforms over time.
Find the right platform by considering which platforms your potential customers spend most of their time on online. Also, consider their demography. Does your target audience majorly comprise millennials, baby boomers, or Gen Z-ers? This will dictate whether you’ll start with Instagram, Facebook, Snapchat, and so on.
A second way is to check where your competitors have invested their digital budgets the most. It is likely that you’ll want to start from there too.
Facebook is the most popular platform to engage target audiences in social media marketing for spas and other businesses. Around 68% of US adults were reported to use Facebook daily. This is two-thirds of the US adult population.
As you venture into new platforms, you can think of using a social media management tool like Hubspot and Buffer to help you manage multiple platforms. The scheduling and automation features of these tools will make your social content management a breeze.
2. Tap into Paid Ads
Around 75% of people say paid ads make it easier to find what they need. Therefore, using social media ads as a marketing strategy can bring in more leads and spa clients.
When setting up your ad, use high-quality visuals. After this, make sure your copy is informative and helpful to the reader. Informative copy is sharable and can easily go viral. You can also hire freelancers to manage the social media marketing for your spa.
Ultimately, your social media ads should be clear, concise, simple to understand, and exciting to view. Also, ensure that you use call-to-action buttons that encourage customers to click on your ad. Here’s a good example from a Facebook Ad by Spa Gregorie’s.
Use the new features on social apps to place ads for an even broader reach like Instagram Stories, IGTV, YouTube Shorts, and video marketing. Place ads here from time to time to get the algorithm’s attention.
Platforms like Facebook have a provision for Automatic Facebook Ads. The platform uses its algorithm to predict the best placement for your advertising campaigns using the automatic ads feature.
Make sure your spa business is officially registered before you advertise to avoid any legal trouble. Look up an LLC to see the types of information you need to give for registration.
3. Engage with Customers
It’s great to have a solid social media presence through content, but it’s even better when you can keep your actual customers engaged. Engaging with your loyal customers will help you pay attention to their needs and opinions.
With this, you can tweak your services to accommodate every customer’s desired service, hence, fostering customer satisfaction and expanding your market. So once you get your prospects’ attention through social ads and great content, the next step is engaging them.
For example, if you have a post that asks, “What’s your favorite kind of massage?” and they reply saying “A deep tissue massage,” you need to acknowledge their comment. Something as simple as “Awesome choice. You’ve got good taste.” can set the tone for a rewarding relationship with the customer and all others who will read that conversation.
Another way to engage customers is to repost user-generated content. User-generated content refer to social media posts, online reviews, and customer testimonials that are created and posted by your customers on their social media accounts while using and enjoying your services. By reposting these, you provide social proof to other followers.
Remember to attribute the UGC to the customer who posted it originally by mentioning them in the post and thanking them for trusting your spa to serve them. See how The Manor House’s spa reposted this post from their customer and tagged her.
4. Collaborate with Influencers
Influencer marketing will grow the reach of your digital media efforts and get your spa noticed by niche audiences. The influencer marketing global market size has continued to grow and expand over the years as shown by Influencer Marketing Hub below:
We’re not just talking about big influencers with massive audiences, we are talking about micro-influencers too. Micro-influencers have become more trusted by brands in recent times. In fact, their market share rose from 89% in 2020 to 91% in 2021.
Map out the influencers that are relevant to the spa industry. You can use a platform like Influence to find some spa influencers. Check their social profiles to ensure their values resonate with that of your business and connect with them.
Social media for business is here to stay, and so is social media marketing for spas. Your spa can reap many benefits from social media efforts. To reap these benefits, choose the right social media platform that reflects your customers’ interests.
Paid social media ads and digital marketing will help you reach prospects who may be interested in your business but haven’t gotten to know about you yet. Engage your customers by responding to comments and reposting UGC.
Finally, collaborate with niche influencers who have a community of spa treatment lovers to further grow your reach. With these tips, you’re all set to implement successful social media marketing for your spa.
Jon is the founder of two successful e-commerce and SaaS businesses. He’s passionate about sharing what he has learned from working with business owners through Venture Smarter.