Are you in the spa and wellness industry? If so, you know that having a spa website that is aesthetically pleasing and useful is essential for growing your business.
A good spa website design will help you retain more of your current customers, and increase conversion rates. You can attract new customers and stand out from your competitors with a good spa website design.
In general, a spa website design should give the impression of calm and peace, just as one would want to feel while visiting a spa. Like all other websites, it should also ensure good user experience.
So, how do you create this type of website that will help you grow your business? Here are five tips you should follow:
1. Provide Relevant and Updated Contact Information
Nothing looks worse than an outdated website. It is crucial to ensure that your contact information is up-to-date.
It doesn’t matter if your contact page includes a business name, address, phone number, email address, and more. If this information is not updated, your visitors won’t be able to get in touch with you. The result? Lost conversions and sales.
All this relevant information should also be displayed visibly. When thinking of your spa website design, ask yourself how you can also ensure that all relevant contact information stands out. You can choose a font color that contrasts with the background color, for instance. Or include your contact information in different places on a page.
For instance, The Spa West Ashley’s contact details are incorporated as headers and footers. That allows for easy and fast customer communication with the company.
Finally, make sure you include the correct information. Double-check your data before publishing it on the website. Nothing would frustrate visitors more than when a phone number leads them to the wrong establishment.
2. Always Add High-Quality Images
When it comes to spa websites, images are essential. After all, your potential customers want to see what your spa looks like before they book an appointment. Adding high-quality images to your spa website design is an easy way to give them a feel for your business. They can also make your pages more interesting and attractive.
You must ensure your images are of high quality and accurately reflect the spa’s primary message: relaxation. For example, images of people relaxing in a spa setting or products being used in a spa can help set the tone and communicate your spa’s purpose. Check out this example from Kabuki, a spa based in San Francisco:
Its homepage shows a man feeling relaxed while getting a massage. It’s a great primary picture since it shows this is what people can expect if they go to this particular spa.You may also highlight your spa products, equipment and facilities in your pictures. These pictures should portray your rooms as spaces for relaxation, too. So, use a light color scheme. You can use a white color palette in your pictures since it symbolizes freshness. Here’s an example from Allyu Spa:
To ensure your images are high-quality, you should use professional, real photos of your business. Avoid using stock photos, as these will only turn potential customers away.
When adding images to your website, use proper formatting and sizing. Images that are too small or too large will look bad and may be difficult for viewers to see. Use a graphics editor like Photoshop or GIMP to resize and crop your images as needed. Ensure you use the correct file formats (e.g., JPEGs for photos, GIFs for animations, etc.).
3. Choose a Website Design That’s Aligned with Your Business
In general, your choice of website design should be aligned with your business. So, if you sell industrial machinery, for instance, you’d need to generate industrial web design ideas. You’d probably include as your web design elements metal and heavy equipment.
That holds true in the spa business, too. If you sell spa services, you’d need to generate spa web design ideas. That means all the elements of a spa should be on your website: candles, essential oils, the range of devices you use, among others.
But your website design shouldn’t just be aligned with the nature of your business. It should also be aligned with your brand personality.
For example, if you’re running a luxury spa, then you’ll want to make sure your website reflects that. The colors, fonts, and overall style should evoke that sense of luxury. As an example, consider the following from Shevet. Notice the smooth font curves that evoke this elegance.
You may also consider using a beauty website template or theme specifically designed for spas. That will help ensure that your website looks professional and reflects your business. However, ensure you choose a design that fits your company’s branding and messaging.
Finally, include social share and follow buttons as part of your spa website design. This will enable your target customers to easily share your content with their friends and follow your spa on social media. It is also a great way to increase traffic and improve your conversion rate optimization (CRO).
4. Add Your Spa Service Menu and Highlight Your Specials
The spa menu is a document that describes the salon’s mission and the services it provides. As a method of building the company’s brand, it has to be well-designed, understandable, and consistent.
The spa’s menu must be available online. Follow Muse Salon & Spa’s example. The spa gives online menus for its wide variety of treatments.
A spa menu must convey essential information to the general audience. It should cover the therapies, costs, and equipment. Clients expect that the menu will provide them with a wide range of information they need—from making an appointment through the conclusion of services, whether these be facials, massages, and anti-wrinkle injections.
Some spas prefer not to provide pricing information. But pricing is the primary reason why many consumers first check spa menus. So, ensure your prices are transparent, straightforward, and accurate. Muse Salon & Spa also does a good job here. The spa outlines the costs of each offered service.
It is also a good idea to include promos and special deals on your menu to encourage customers to buy your services. Include gift cards, too.
You can also include features and advantages for each of your spa services. That will allow potential customers to choose a therapy that gives them the desired benefits. Give an in-depth description of the pros and cons of microblading, for instance, or how a hot stone massage works, and highlight any benefits of the treatment.
Ensure your menu pages are well-organized. Use a simple design. People should be able to find what they’re looking for quickly and easily. Also, keep your intended audience in mind. This will help you create a menu that will appeal to them and that they will understand.
Finally, in your menu, include a link to the reservation form. Customers will likely go elsewhere if your spa doesn’t have an action button, in this case, an online booking option.
5. Make Sure All Pages Are Mobile-Friendly
Any website, whether for a spa, hair salon or beauty salons, should be responsive and work well on any device. This is crucial in today’s mobile-first world, where more people are browsing the web on their phones and tablets than ever before.
If your site isn’t mobile-friendly, you could be losing out on a lot of potential business. In fact, research shows that if mobile users cannot browse the website correctly on their devices, 48% of them are less likely to use the app, 34% are more likely to switch to a competitor’s app, and 31% are less likely to buy from the firm.
To ensure your site is mobile-friendly, you should use a responsive design that automatically adjusts to any screen size. You can use Google’s Mobile-Friendly test tool to see how your site stacks up.
Having a readable font that doesn’t create problems with letters overlapping or smudging on the small screen is crucial. When it comes to smartphones and websites, Open Sans is a popular choice. In addition, long paragraphs will seem like a wall of text on mobile, which readers may find unattractive. A website with shorter paragraphs will have a more inviting appearance and feel.
Last but not least, make sure the load time of your website is as fast as possible. Around 47% of visitors leave a website if it takes longer than two seconds to load, while a one-second delay in page response may reduce conversion rates by 7%. You can do a speed test using tools like Google PageSpeed Insights or WebPageTest to determine the loading time of your website and improve it.
A well-designed spa website can effectively promote your services to a broad audience and bring new customers to your spa or salon. It can help you retain customers, too. The result is that you grow your business.
To make a good and profit-oriented spa website, consider our listed tips:
- Provide relevant and updated contact information
- Always add high-quality images
- Choose a website design that is aligned with your business
- Add your spa service menu, and highlight your specials
- Make sure all pages are mobile-friendly
When designing a website for a spa, keep these above tips in mind and you’ll see your final spa website will yield the best results.
Ian Loew is a web entrepreneur and inbound marketing expert, and the Owner & Head of Business Development of Lform Design. After four years of helping Fortune 500 companies with MGT Design, Ian embarked on his freelance career before establishing Lform Design in 2005. He leads a team of creative professionals to deliver inspired online experiences via modern, responsive websites that reflect his clients’ core values. When not at the helm, Ian can be found mountain biking with friends or spending time with his family.