Most effective ways to optimise beauty and fashion websites to generate more sales
Key tips for a beauty and fashion website to generate more sales?
Beauty and fashion products make the two most popular categories for e-commerce stores around the world. E-commerce shopping of beauty products and fashion apparel and accessories are particularly popular among the millennials and youth and it accounts for a large portion of the online retail sales.
But unfortunately, not all beauty and fashion e-commerce stores generate the same scale of sales. For them, it is important to know the tested and tried measures and practices for making a steady business conversion. Well, if you are an eCommerce app development company specialised in beauty and fashion products, here we provide for you some of the most effective tips to optimise the online beauty and fashion stores to garner more sales.
Knowing the Customer Preferences and Pain Points
Any business must try to be customer-centric at all costs and this involves knowing customer preferences and pain points. Since both beauty and fashion are very personal and rely heavily on personal choices and typical individual concerns to overlook, you need to go deeper into research about the customers first.
Typically the buyer’s journey in a beauty product store passes through a lot of queries and concerns. The same is true for fashion stores to a lesser degree. Since customers, while buying online cannot see and touch the products, this makes even more challenging for the store to address their concerns. For any business looking for app development strategies for on-demand apps, should know about these queries and concerns first.
Some of the common queries and concerns that beauty and fashion websites need to address include the following.
- What are the ingredients of the beauty product?
- What kind of fabric is this?
- What happens if after using the product I have problems with skin or hair?
- Will the garment fit properly to my body shape?
- Does it look different in the actual product?
- Is this colour going to look good on me?
- Can I get a replacement or cashback for disliked purchases?
Reduce the Decision Fatigue to a Minimum
There are fashion stores that allow customers to horizontally scroll hundreds of products that literally seem endless. While scrolling most customers just get lost in the middle and find it really confusing to decide to buy anything particular. This is called decision fatigue caused by too many purchase options.
Giving an overwhelming number of choices is a common issue among web stores selling fashion and beauty products. If you show customers six different types of moisturisers to choose, just within seconds they will find it hard to make a definitive choice. Instead, you can allow them to filter options for the particular skin type and get what they need with less effort.
It is extremely important for a fashion eCommerce store to offer a limited number of options along with a variety of filtering choices to reduce the efforts for finding the right product. Since there are multiple filters available to shortlist choices for quick browsing, users can easily access the type of products they are more likely to buy.
Visually Depict the Comparative Outcome
In beauty and fashion websites visual analogy works great. For example, you can come with two faces representing previous conditions and conditions after applying a skincare product. Similarly, on a fashion website, you can compare two images consisting of a regular denim shirt with a dull look and your specially crafted denim shirt for a more comfortable fit.
When you establish the outcome of the beauty products through visual analogy, they become more convincing, and more sales happen as a result. Fashion on the other hand just infuriates the desire for a look by comparing it with a dull product option and thus ensures business conversion and sales.
Since the buyers of beauty products care for nothing more than the actual effects they provide on their skin or hair, establishing outcomes through visual comparison is very necessary. You can give hundreds of facts about a product but this will not matter unless the buyers can visualise the after-effects of a product they choose so dearly.
Giving Priority to Customer Reviews
Customers are most influenced by what other customers are saying about any product and this is why customer reviews play such an important role in business conversion. While positive customer reviews about products are likely to influence buyer’s decisions positively, the reviews should be original and in the mix, you should also publish a few reviews suggesting betterment or better stuff. This will give your reviews more credibility and trustworthiness.
Though reviews can never take all the focus of the web pages, they need to be shown prominently to grab the attention of the customers. Some web stores even showcase reviews on the top of the page right above the product description to gain more traction. This helps to get instant attention from the web store visitors.
Offer Product Bundles
This sales strategy works best for beauty products. Most brick and mortar stores selling beauty products offer products in bundles that become more cost-effective for the buyers. Instead of selling individual products, selling different products in bundles easily improves sales and ensures more business conversion.
For fashion web stores, the same approach works in the name of “shopping the look”. When a customer buys a trouser, by shopping for a look he can also opt for the top wear and the shoes the model is wearing. It is quite likely for customers to like the look of the entire set of top and bottom wear the model is wearing and accordingly he can choose to shop the look.
Whether it is buying beauty products in a bundle or shopping for fashion wear purchases, this offers a whole array of advantages for the online store. Here below we mention a few of them.
- Thanks to this the average order value a customer increases several times.
- When selling products in the bundle, the customer is likely to get introduced to a new product range which will bring future sales.
- When beauty products are purchased in a bundle, customers are likely to be more loyal to the brand as they are going to use multiple products of the same brand. This will also increase the lifetime value of the customer.
- Shopping the Look approach not only facilitates more sales volume it also ensures more satisfaction for the customers as they are able to shop an entire look with a set of attire.
Conclusion
Seriously, there are too many creative ways to optimise a beauty and fashion web store than web stores of other niches. Here we just explained some of the easy to grab practices for beauty and fashion web stores to boost sales.
—————–
Author Bio: Yakshit Bose is the Senior Developer at leading Custom WordPress Development Services Company CMARIX Technolabs Pvt. Ltd. He is an experienced WordPress developer. He likes to share his thoughts on Web development, CMS development, and Technology News.
