Day Spa Association Sponsorship Guide

Opening the Doors to Growing your Business

Who and What is the day spa market?

The spa market has been around for 1000’s of years and yet its only 50 or so years old in the US market. The original “day spa” hardly exists any more as our industry has melded into one big wellness tent. Under this umbrella are the following; spa, salon, resort, medical spa, esthetic, nutrition, chiropractic, naturopathy, weight loss, nursing, acupuncture, mobile facilities, hospitals and more.

We’ve been asked “does your association only support day spas?”

The answer is no! All are welcome in our tent and we hope you’ll join the Association and help us “connect the community.”

A message from Allan Share

It’s great to see and be involved in our industry as the last several years have seen renewed growth in the spa, salon, and medical industries. As the economy continues to work itself into a better place, our clientele has come back to life and they want all the treatments being provided through facilities; massage, facials, waxing and many new treatment in the wellness category. The coming year, by all accounts, is shaping up to be another great year in the wellness industry. Therapists entering our industry will find plenty of work and good operators will recognize the talent they bring to the treatment room.

We are unique Associations in that we don’t fit the old mold of “support the end user and periodically ask vendors for participation.” Both of our associations are built on the following model; Support the industry by allowing members to access benefits at no charge and give Vendors a focused marketing plan that drives new business. We do this through our Annual Action Plan that incorporates a high number of deliverables including access to our mailing and emailing databases, weekly and monthly lead generation programs, and strong branding avenues that enhance future growth.

Our goal is to help Vendors create growth and deliver high ROI for your marketing dollars. With a lifetime of experience as a manufacturer and distributor in our industry, it’s clear to me that today’s marketing initiatives all have to be based on “getting clients and placing orders.” Yes, branding is part of every program, but “ringing the till” trumps all!

DSA/IMSA marketing is 24/7, 365 days and supported by our team who manage the process all year to make sure you get “strong Return On Investment.”

Give me a call or email and take 15 minutes to discuss how we; generate the correct leads, make the proper introductions, and help build sales. I can be reached at (952) 283-1252 or [email protected].

Allan Share

President, Day Spa Associaiton

Click the tabs to learn more:

The Day Spa Association (DSA) was formed in 1991 to support the growth of Day Spas in the Americas. Benefits to our industry included legislative help, a place for questions and answers and much, much more. The growth of the Spa market enhanced the DSA as “the association of the wellness industry” and DSA has endeavored to support all modalities in this arena for the over 26 years.

In 2000, about the time that Medical Spas were appearing in our communities, the International Medical Spa Association (IMSA) was formed to address the integration of Spa with Medicine. IMSA is dedicated to supporting our industry with a myriad of benefits that include: clinical education, practice management, workshops, legislative watch, malpractice insurance, risk management and legal support.

The biggest benefit is not hard to quantify and here it is; we are the go-to stop for questions and answers. Most of the calls that come in to the DSA/IMSA relate to “how do I find…?” or “where do I get information on…” and if we don’t have the answers, we know where to find the information you’re looking for.

In 2010, Allan Share, previous owner of New Life Systems and Lotus Touch, took over the helm as President. Allan’s 25 years of experience as a distributor and manufacturer, make him uniquely qualified to run the DSA and IMSA. Allan sold his companies to a Private Equity Group in 2007, stayed on as an industry consultant for several years and now heads up the fastest growing, most innovative Associations in our industry. He speaks at many trade shows on topics ranging from “Superior Retail Selling” to “Trends in the Industry.” Visit our blog on the Home page to stay connected.

The DSA and the IMSA are incredible resources for connecting people in the spa, medical spa, and wellness communities. We would love to hear from you. Please call us at (877) 851-8998 or email to [email protected]

The DSA and IMSA have supported our industry through education, a resource library, providing expert speakers around the globe and at a base level, answering the phone and email on a daily basis to get quick answers to your questions on all topics! Our membership and contacts are as diverse as our industry. A simple question like “what’s a Spa?” has turned into a much larger answer given the growth and evolution in our industry. Today a Spa can be considered a Spa, Salon/Spa, Medical Spa, Esthetician, Wellness center and much more.

Our vast databases (82,000 plus mailing addresses and 35,000 plus email addresses) are made up of active members and interested prospects who are health care professionals in the spa, salon, aesthetic, massage, medical and general wellness world. Members and prospects are interested in keeping up to date with the latest trends, products and services to improve their business.Our lists are made up of business owners, managers, operators and independent practitioners who are in the market for beauty industry information, continuing education programs and general business information that relates to technology, financial, customer service and business tools for growth and success.

A few more details on our list:

Primarily female (75%)
22-75 years old
Owner, operator, decision makers
Facilities from 1,000 square feet to 50,000 square feet
Across the United States and heavy in the spa/salon, medical spa and esthetic markets

Sponsorship in the Day Spa Association has a high degree of “touch” to our membership and surrounding community. You also have the ability to CUSTOMIZE this program to fit your particular needs while allowing the DSA to help you build your brand while supporting the community.

We created and designed these Sponsorships to maximize a company’s exposure in our marketplace. If you’re looking to multiply marketing dollars and enhance return on investment, Sponsorship will help you reach across our industry and give solid value to your marketing dollar.

REACH OUR MEMBERS

We have one of the largest active and updated mail and email lists of industry professionals. We CASS certify our mailing addresses for maximum deliverability to ensure you’re getting the highest value for your mailing dollar. Our current mailing list includes more than 82,000 Spas, Medical Spas, and Salons across the United States. Our e-list continues to grow and is currently over 35,000 deliverable contacts.

The right leads make all the difference! Our “best in class” lead generation program offers superior methods that deliver highly-targeted responses for your sales initiatives.

The DSA provides the most complete access to spa owner, operators, managers and decision makers, in our industry. If you market to our industry for insurance, credit cards, industry publications, payment processing, marketing or any revenue sharing model, we have a program for you. Please reach out to Allan at [email protected]

Highlights of DSA Sponsorship

Who are our members?

Here is a glance at a few…

Premier Diamond

Mail List Use – (100,000 plus)
Email List Use – (4 master uses or 8 regional)
Welcome Sponsor Email
Listing in DSA Sponsor Directory
Library Content
New Member Discount Offer in Member Packet
DSA Hot Products Emails
DSA Movers & Shakers Q & A Promotion Inclusion
Banner Ads
Customized Landing Page
New Member Information Requests
Product Review Program
Homepage Features
Meet the Team Feature Campaign
Webinar Marketing
Calendar Listings
Speaker Opportunity
Personal Introductions
Sponsor Database Builder Program
Survey Sponsorship
Great Special…Great Sponsor Promo
Spa Wellness Jobs
Allan Sales Training
Great Spa Products
Press Releases and Current News
Social Media Channels

Premier Plus

Mail List Use – (up to 50,000)
Email List Use – (3 master uses or 6 regional uses)
Welcome Sponsor Email
Listing in DSA Sponsor Directory
Library Content
New Member Discount Offer in Member Packet
DSA Hot Products Emails
DSA Movers & Shakers Q & A Promotion Inclusion
Banner Ads
Customized Landing Page
New Member Information Requests
Product Review Program
Homepage Features
Meet the Team Feature Campaign
Webinar Marketing
Calendar Listings
Speaker Opportunity
Personal Introductions
Sponsor Database Builder Program
Survey Sponsorship
Great Special…Great Sponsor Promo
Spa Wellness Jobs
Allan Sales Training
Great Spa Products
Press Releases and Current News
Social Media Channels

Valuable Benefits

Mail List Use (80,000)
Our mailing list is CASS certified each year and may be segmented by salon/spa, esthetics/skincare, multi-unit, 5-star and high-end facilities, massage

Monthly Request Form
As we actively manage Sponsorship, you’ll receive from us an email each month, asking you to fill us in on any pertinent information we can use to promote your group in the coming month

Email List Use (35,000)
Our list is made up of owners and operators, manager and decision makers. We use Mail Chimp for deliverability. It may be segmented by salon/spa, esthetics/skincare, multi-unit, 5-star and high-end facilities, massage

Welcome Sponsor Email
Our first deliverable is to send an email on your behalf announcing our partnership in the market. It’s your material, sent to us in html format and we’ll do the send

Listing in DSA Sponsor Directory
We build out a page on our website to use in outbound marketing campaigns

Library Content
Any “edu-selling” articles you’ve written, we’d love to have and post in our library. They should be in Word or as a PDF and have your complete contact information

New Member Discount Offer in Member Packet
When we take on a new member, they receive a link from us with their yearly benefits. We offer to our sponsors the ability to give them a special that will not appear anywhere else

DSA Hot Product Emails
During the sponsorship year, we’ll ask you for a unique product, a bit of blurb and a link. We compile this with several other vendors and send out to our email list

Movers & Shakers Promotion
We are constantly promoting high profile spa directors in the industry. When they give us their profile, they have the opportunity to select 2 free offers from our sponsors (a make-up kit, diffuser, robe), we do not ship to them…we put them in direct contact with you to build the relationship

Customized Landing Page
Under the Sponsorship tab not he Day Spa Association website, each one of our sponsors has a landing page where you can deliver a message

New Member Information Requests
Whenever a new member joins the DSA, they go through process that tells them “we share your information with our sponsors” and they have the opportunity to check a box and ask for information from your company. We send you all their data within week or 10 days and you can then call, email, market to them in any way you see fit

Homepage Features
Our team will collect an image and some information from you that we use set in the scroll bar on the top of our DSA homepage

Webinars
If you’re doing webinars, we’ll support them with email marketing and social channels

Calendar Listings
Any show you’re doing; international, nation, or regional, we’ll list in our Calendar of Events with a live link

Speaker Opportunities
If you’re not already speaking on the spa and wellness circuit, we’ll make those connecting for you

Personal Introductions
Let us help open new doors and re-introduce to those you may have a difficult time getting started with. This is a unique program to the DSA and will pay huge dividends over the long-haul

Sponsor Database Builder Program
We feel it’s important that we help you to build your database, after all, data is king! During the last year, we gave to our sponsors close to 500 warm leads for prospecting

Survey Sponsorship
Every year we do a survey on a hot topic in our industry. We add our sponsors information to this survey as a sponsor (there is no extra fee for this). Our surveys are seen by 100,000’s of industry professionals

Sales Training
With 25 plus years of industry experience, Allan’s sales trainings are a reward to your staff. Ask more about having him speak to your staff and sales representatives in the field

Great Spa Products
The DSA runs a separate site, connected through our homepage as well, at www.greatspaproducts.com We’ll collect the information from you during the yea and populate this site with your information

Press Releases
Send us your PR and we’ll send out to our 200+ industry mover and shaker list

Current News
We will post your news, just send us what you have and it’ll show up on our homepage in the news section

House Blog
We have a very active Blog site. We will blog during the year on your products and off the opportunity for you to Guest Blog on our site as well

Social Media
Even though we are not your social media director, we do post where ever and what ever we can to help promote your group. We use FB, TW, Pinterest, LI, Google+ and more

Event/Social
We are always open to hosting a social event at a venue we find ourselves together at. Let us know your trade show travel schedule and we’ll plan to attend and invite key decision makers

Industry Trade Show Involvement

The DSA has years of experience in participating in and attending numerous industry trade events. We have great relationships with these events and if you are interested in getting more information about them, or attending, let us know.

What’s the Next Step?

Sponsors receive exclusive access and reach into our health and wellness community. This is the best way to focus your marketing efforts for high return on investment. As you plan your marketing strategies, consider that an Association Sponsorship is a laser focused marketing effort to bring your company increased business through qualified leads and additional sales.

Here are the FAQ’s and the answers:

You may start the program at any time during the year.
Sponsorship runs on a 12 month renewable basis.
All programs are “flexible” to fit your needs. This includes amount of mailings, amount of emailings and budget dollars.
Customizable sponsorship. Feel free to approach us with your individual needs. The DSA supports the industry and that means your ideas become part of your Sponsorship.

Email Allan at [email protected]

Call us at (952) 283-1252

A final note. We have said a lot about how strong sponsorship and marketing through our association can be. Feel free to reach out to any of our sponsors and ask them “how is the DSA doing?”

In fact, we reached out to a few of our sponsors and asked them to tell you how we are doing…

Allan, Greg and I have a fabulous relationship. These gentlemen really do keep a watchful eye on ways to help me continue to grow our brand utilizing all their connections and resources. There really is not any limitation on how to maximize this partnership with DSA. We call Allan ‘the mayor’ in our industry as he truly knows what is moving and what is shaking in the industry. We hold the Diamond sponsorship and therefore are able to utilize all their resources. It took us many years to sign on and I cannot imagine moving forward without this partnership. If your goals are to make new connections and expand your brands presence to key decision makers (and tap into other ways of marketing your brand) then you have found the best sponsorship to invest in. If you need further information or have specific questions please feel free to contact me directly.

Jennifer Thompson

Director of Business Developement – US, Iredale Mineral Cosmetics, Ltd.

“We’ve been a Diamond Sponsor since 2010 and anticipate to continue this partnership for many more years to come. Continuum is a sponsor of other associations/organizations but the DSA –by far- gives us much more bang for our buck.

“Allan and the DSA team are extremely receptive to our needs! They are always available and respond immediately to any program we’re working on (not always the case with other associations) and their PR, Eblasts and blogging ensure that we are always in front of the eyes of their members.

A big reason for favoring the DSA is that they generate tons of good leads which we use ourselves and pass to our distributors. This lead generation is extremely valuable to us as we’ve been able to turn these quality leads into sales.

I am extremely satisfied with their support and efforts, and if you choose to go this direction, I know that you will be too!”

Karen

Continuum Pedicure Spas

“We invest heavily in marketing to grow our business and our Sponsorship in the Day Spa Association provides real ROI. Allan and his staff are amazing. They show up at many of the shows we attend and consistently “preach the gospel” to prospects interested in Jindilli. Allan and the DSA are an integral part of our program and we couldn’t do it without them.”

Cherie

Jindilli

“ DSA is by far the largest association we work with. I really like the new programs you are rolling out and new member benefits, you guys are doing a great job!”

Ember

Action Bag

“ Hi Greg, a quick note on our Sponsorship emails. We did get a lot of inquiries on our website and many of them did turn into orders from the current email. We had a great spike in new clients this month and I think the email definitely helped with that. Thank you so much for your help with it all, I really appreciate it!”

Danielle

Comphy Co.

“As the leader in organic suncare, we endeavor to make pure, eco-conscious products that people love to wear. This means we’re working to find partners who’s passion for business mirrors our own. The Day Spa Association is that group! We started marketing with Allan and his crew this year and couldn’t be more pleased. They have a dozen different strategies for us to bring in qualified leads and help build our brand throughout the marketplace. In addition, their 23 years of industry experience makes them the perfect partner for introductions to clients we want to meet, not only in the US, but around the world.”

Tyler Porteous

Coola Suncare