Chakra Balancing Journeys, licensed aura imaging technology, and proprietary scent prescription protocol build credibility, repeat visits, and retail revenue.
(Asheville, NC and Miami, FL) – April 29, 2025 – Auratherapy, the category-defining brand in energy wellness, introduces a groundbreaking approach for spas and resorts to engage, transform, and retain guests. Through customizable Chakra Balancing Journeys, licensed aura imaging technology, and proprietary scent prescription protocol, Auratherapy empowers properties to deliver luxury immersive experiences. Branded pop-ups and retail-driven activations delight even the most discerning guests, while the new in-house training transforms spa teams into energy wellness experts.
The new in-spa training certification builds on the success of Auratherapy’s immersive activations featuring Aura Reading Journeys and customized product recommendations.
In the words of our partner Nicole Valentino, Director of Spa & Salon Operations at The St. Andrews Club, an exclusive, member-referred community in Delray Beach:
“We recently hosted an extraordinary pop-up spa event featuring Auratherapy, and it was an incredible success! Our members were captivated by the Aura Reading Journeys and the personalized aromatherapy recommendations. The colorful, beautiful products practically sold themselves, and the excitement continues as our members keep coming back to the boutique to purchase Auratherapy gifts for their loved ones. They can’t stop raving about the transformative take-home experience with the products and how insightful their aura readings have been. We can’t wait for our next event!”
Start with the Experience: Events That Resonate
Auratherapy co-branded activations are designed to fit a spa’s brand and seasonal programming. Elements include:
- Live aura photography and chakra analysis using biometric imaging
- Guided consultations and aromatherapy pairings using chakra-balancing blends
- Group breathwork and energy education
- Interactive sampling and retail engagement stations
Sell the Transformation: Retail & Back Bar Essentials
Auratherapy’s signature chakra-based aroma perfumes and aura sprays are high-efficacy, essential oil-based formulas tailored to support each chakra. Creating emotional resonance and therapeutic impact, they are available in back bar to create Chakra Balancing body treatments, and retail to extend the guest’s experience beyond the treatment room.
Train the Team: Auratherapist Certification
Certified properties receive exclusive access to products, marketing materials, and a support network that enables them to host events and offer Chakra Balancing Journeys independently. To scale these offerings internally, massage therapists, estheticians and other wellness practitioners can become Certified Auratherapists. Certification includes:
- Hands-on training in using licensed aura and chakra diagnostic tools
- Instruction in Auratherapy’s proprietary scent-matching protocol
- Retail education and event activation playbooks
About Auratherapy
Founded by wellness innovator Laura McCann, Auratherapy merges ancient energy healing practices with modern diagnostics and premium fragrance. With studios in Asheville, NC and Miami, FL, Auratherapy partners with world-class spas including Four Seasons, Exhale, and Canyon Ranch to bring breath-based, intention-driven healing to discerning guests. Every breath becomes an opportunity to restore balance, spark transformation, and inspire self-love. http://www.auratherapylife.com/ @auratherapylife
Interview with Founder & CEO Laura McCann available upon request.
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Sales Contact:
Chelsea DiPilla, VP of Sales & Operations
Media Contact:
Nancy Griffin, Principal
C: 415-987-0012
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