Intentionally curated community of indie and prestige brands streamlines procurement process for specialty retailers, spas and luxury resorts.
Los Angeles, Calif. (June 14, 2022) beauty and retail pioneers Gina Jacoby-Clements, Taylor Barry, and Melissa Chiofolo are pleased to announce their new venture, Brand Uncover. Combing the salesforce of two powerhouse agencies, ROI Revenue of Inspiration and Beauty Breakthrough, the intentionally curated community of indie brands creates a new industry paradigm. The online platform and concierge services streamline the procurement process, connecting partners with best-in-class brands to elevate their assortment.
Brands like Clove + Hallow, Hush and Hush, DermYoung and Sanara value the opportunities Brand Uncover provides to grow their business and expand points of distribution. Luxury spas such as Canyon Ranch, Mii Amo and Four Seasons, as well as prestige retailers including bluemercury, Credo and Von Maur value the personalized service and variety of brands in their thoughtfully curated portfolio.
“Brand Uncover makes my job so much easier. It is a one-stop-shop so that I don’t need to speak with numerous vendors,” says Deirdre Strunk, Vice President, Spa, Fitness and Beauty at Canyon Ranch. “The variety is so valuable to me, especially when I have so many [distribution] outlets.”
Acting as an evergreen tradeshow, Brand Uncover’s virtual platform is beneficial to brands and buyers alike. The platform supports buyers by taking the leg work out of brand discovery while brands get exposure to buyers they wouldn’t otherwise have access to. Additionally, Brand Uncover provides members with educational resources through recurring fireside chats with industry experts.
The three co-founders represent decades of sales and retail experience in the beauty and wellness space. Jacoby-Clements is a highly sought-after industry veteran with more than 30 years of experience both as an entrepreneur starting two businesses, and as president of a national skincare brand. Barry is a seasoned retail professional who began her career at CHANEL, then pioneered new sales and training models at Lord + Taylor. Chiofolo is former senior buyer with 12 years of omni-channel experience at Lord + Taylor in the prestige and emerging beauty categories.
“ROI and Beauty Breakthrough have launched Brand Uncover to offer a comprehensive approach to sales growth,” says Jacoby-Clements. “The two companies create perfect synergy: ROI has an extensive background in building a sales strategy and connecting brands with top buyers. Beauty Breakthrough prepares brand to successfully support their distribution partners. By combing the expertise of both companies with Brand Uncover, members gain access to an entire ecosystem of resources and support to help them achieve their goals.”
About Brand Uncover
Brand Uncover is an intentionally curated community of indie beauty + wellness brands thoughtfully selected by our team of industry experts. We are driven to support our retail, e-commerce, apothecary and spa partners to maximize sales. By working hand-in-hand with our members, we give brands the opportunity to stand out, provide resources and solutions for success and facilitate meaningful business relationships by connecting exceptional brands directly with synergistic buyers.
Gina Jacoby, co-founder
Nancy Griffin, principal