Bluegreen Vacations Corporation, a leading vacation ownership company, is proud to announce the Éilan Hotel & Spa, a prestigious property it acquired earlier this year, has once again received a AAA Four Diamond Rating – a distinction awarded to only six percent of the nearly 30,000 hotels AAA inspects and approves each year. The Éilan Hotel & Spa first received the coveted Four Diamond Rating in 2012 and has continued its exceptional service and guest experience as a recipient this year under Bluegreen Vacations and as a member of the Ascend Hotel Collection portfolio. The Ascend Hotel Collection portfolio of best-in-class unique, boutique, and historic independent hotels and resorts is part of Choice Hotels, which has a longstanding strategic alliance with Bluegreen Vacations.
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IT’S NOT HARD TO GET LOST AT FIORI. After a major expansion to the tune of $2.5 million over the course of two years, the luxury boutique spa is now 3,000 square feet larger thanks to seven new massage rooms, a second outdoor swimming pool, new rooftop sundeck, expanded state-of-the-art ladies’ locker rooms, an additional waiting area, full-service hair salon Attitudes Paris Coiffure, and the brand new, 1,800 square-foot Ivy Bar & Bistro lounge.
The upscale, Tuscan-inspired, Galleria-area spa has been the preferred spot for the upper-crust crowd to get some R&R since 2005, when owner Roy Horlock built it.
“Originally, I opened Fiori to fill a void in the market,” says the Houston native, who also builds high-end residences with his company Horlock Custom Homes. “One of the most affluent areas in the country didn’t have a high-end spa. The concept was to build a five-star, resort-type spa without the resort.”
The International Spa Association (ISPA) in the August 2016 Consumer Snapshot report discussed the most pursued consumer in the spa industry – Millennials. Millennials comprise 26% of the population, and their buying power equates to almost $1B annually. Understanding the mindset of this new consumer is essential for the spa and wellness industry.
The same ISPA study indicated that women continue to comprise the bulk of Millennials spa-goers, who are seeking more personalized experiences. The study also noted most Millennials visit spas less than five times per year. The major reason for the minimal usage was cost, time, and a lack of familiarity with the spa environment.
With Millennials looking for more experiential services and products, it forces spas, and manufacturers to seek ways to provide customization to this cohort. Abigail Harris, a Millennial and spa enthusiasts, supported the results of the study, stating she “seeks experiences and creating memories instead of collecting things.” In response to demand, the number of companies providing customizable products has grown over the past few years. The ability to create and adapt products to a client’s particular needs has options available in skincare, makeup, bath salts, body oils as well as perfume lines.
Skincare company such as Kiehl’s enables customers to come into (their NYC) location, meet with a skin care provider and determine the clients’ skin type, skin care needs, that information along with the customer’s preferences is used to create customized skin care products which clients can take home and begin using the same day. An important aspect as Millennials want it quick, fast, and now.
Salt of the Earth (@saltspa) a Utah base product line, uses trace minerals from the Great Lakes within each of the products in the expansive line. Salt of the Earth’s all-natural products including body scrubs, creams, muds and detoxifying mineral soaks are handcrafted and customizable with the use of their Blend Bar and Blend Box. Spa and Wellness centers are able to blend individual mixes in front of the clients for use in treatments at the location or to use at home.
Body Bliss, the AZ-based company, also provides Spas the option of customizing body creams and even body oils. With an Ipad program, clients are able to pick a combination of oils based on aromatherapy, numerology, as well as, personal preference using the Aromatherapy design bars.
Regarding customizing spa services, Mandarin Oriental’s Time Rituals allows spa-goers the option to book time rather than services. The application of the time concept might be more of a challenge in smaller locations. It is an idea worth exploring as Millennials want to create packages outside of the standard mani/pedi, massage and facial.
These and many other companies give spas and wellness locations the opportunity for Millennials to create one of a kind treatments and products to be used during the service and later at home. It creates a win, win, win for manufacturers, spa locations, and most importantly the Millennial spa-goer.
Sherrie Tennessee, CHE, Doctoral Candidate
Director of Education, SpaSOS
Author, How to Open a Day Spa:31-Day Guide
Lab Spa explain how health spas offer an “escape from the pressures of London life by offering a tranquil space to workout and relax in”
In can be hard to maintain a healthy lifestyle in the modern world that we live in. If you are studying, working long hours or taking care of your family, then time can seem to disappear. Taking care of your body and mind can make a huge difference in how healthy you are in general and many spas and health providers are now focusing on their guests mental wellbeing. Below, we are going to discuss the benefits of exercise and relaxation on mental wellbeing, and look at the evolution of the health spa industry.
With the growing legalization of marijuana in the United States, consumers are becoming more intrigued with the product beyond its recreational uses. Smaller indie brands such as Optiat and MGC Derma were some of the first to enter into this untapped market, while mainstream players are following suit. In fact, Estée Lauder’s Origins recently introduced Hello Calm: Relaxing and Hydrating Face Mask with Cannabis Sativa Oil.