What Is Next For Our Businesses? A Letter From A Business Owner

Spa Safety

americanspa.com

There is no question that we all want to get back to re-open our businesses soon. I am constantly receiving questions from my clients about when we can do this, and how are we going to conduct our business when we do? This, plus the financial hardship our employees and our guests are experiencing, creates an even stronger want to get back to work. 

I am responsible for my own health, and responsible to know that I am not sick, to know that I do not have symptoms of the Coronavirus and will not knowingly infect anyone.  As business owners, we must accept this responsibility for the safety of our staff and clients. 

Unfortunately, though, not everybody else is this this responsible. After re-opening on May 4th, two stylists at a Great Clips Salon in Springfield, MO, tested positive for COVID-19 and worked several days while experiencing “very mild symptoms.” The salon had required that all employees and clients wear masks. While at work, these stylists directly exposed seven co-workers and 140 clients to the virus, and only time will tell if any additional cases result. The salon has since closed, is currently undergoing deep cleaning, and are awaiting guidance from the local health department to tell them when they can re-open. Between May 14th and May 20th, one of the stylists visited a gym, Dairy Queen, Walmart, and CVS. Anyone who could possibly have been infected have been warned to monitor for symptoms and, if they develop, to self-quarantine. Unfortunately, this is how fast this can happen. In any event, it certainly colors our “new normal” and brings into question when it is safe to re-open. In Ulster, NY, a barber stayed open in defiance of the state’s stay at home order. Now, the barber has tested positive for COVID-19.  This may be the first of many such situations we will hear about; I am watching Georgia, Florida, and Texas, as they were among the first states to re-open.

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How to Market Your Salon On Instagram

Instagrammers search for beauty salons on Instagram more than any other platform. So if you have a salon, it is so important to market your salon on Instagram. If you are doing good in your salon, marketing on Instagram isn’t a big deal!

Market Your Salon on Instagram

To market your salon on Instagram, all you need to do is to follow the given tips;

  • Professionalize your Instagram profile
  • Market your salon on Instagram highlight stories
  • Be the master of content
  • Do not underestimate hashtags
  • Market your salon through the location on Instagram
  • Rule the minds
  • Interact with your followers
  • Grow your followers on Instagram
  • Do affiliate marketing on Instagram

Let’s discuss each in detail, shall we?

Professionalize Your Instagram Profile

It is important to look like a professional Instagram profile. It won’t take so much time and effort but the impact is undeniable.

How to Professionalize Your Instagram profile

  • Choose a memorable username
  • Upload an attractive profile photo
  • Introduce your salon in bio
  • Switch to the Instagram business account
Choose a Memorable Username

Be creative about your Instagram username.

Upload an Attractive Instagram Profile Photo

Upload an eye-catchy profile photo. Because it is so important to take care of aesthetic features on Instagram.

Introduce Your Salon in Bio

You can either put contact information of your salon or its address in bio. Anything related.

Switch to the Instagram Business Account

It is necessary to switch to the Instagram business account if you want to market anything on Instagram because you will have access to Instagram insights.

How to switch to Instagram Business Accounts
  1. Go to your profile and tap those three lines in the upper right corner.
  2. Tap Settings.
  3. Tap Account.
  4. Tap Switch to Professional Account.
  5. Tap Business.
  6. If you’d like, you can follow the steps to connect your professional account to a Facebook Page associated with your business. This step is optional and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your professional account.
  7. Add details, like your business category and contact information.

Tap Done.

When you switch to the business account, you will know how your followers are most active. Post in those times to get the highest amount of engagement.

Before we step to the next title, have a look at this professional profile;

Market Your Salon on Instagram Highlight Stories

Instagram highlight stories are the showcase of your salon. What are the most well-liked posts? Highlight them.

Remember that highlight stories are the first things that an Instagram user sees after your profile. They have to be convincing enough to turn an Instagram user into your followers.

Be Master of the Content

Since you want to market your salon on Instagram, it is not recommended to edit your photos before you publish them or you won’t earn the trust of your followers. But you can make the content that intrigue your potential customers.

What Kind of Content Engages your Followers in your Niche?

  • Before-after photos/videos of your clients 
  • The video of the process your clients go through in your salon

Stay on trend Hashtags

Each Hashtag is an entry to your Instagram profile. Take full advantage of it and use the most related hashtags to your niche.

Hashtag Tip 1

Use 30 Hashtags. Not more nor less. More hashtags put your accounts in danger and less than 30 hashtags decrease your findability on Instagram.

Hashtag Tip 2

Write the hashtags in the first comment just to keep your Instagram page beautiful and clean.

Salon Related Hashtags for Instagram

Here you are the list of hashtags relating salon;

#salon #hair #beauty #makeup #haircut #hairstylist #spa #hairstyle #haircolor #hairstyles #nails #hairsalon #balayage #hairdresser #beautysalon #fashion #skincare #barbershop #style #barber #salonlife #love #nailart #d #beautiful #facial #like #haircare #highlights #bhfyp #stylist #makeupartist #color #lashes #manicure #behindthechair #design #instahair #pedicure #interiordesign #modernsalon #blonde #m #follow #haircolour #ombre #longhair #interior #hairdo #massage #mua #home #instagood #hairtreatment #decoration #waxing #instagram #olaplex #wedding #keratin

Market Your Salon through Location on Instagram

You can use hashtags to point out the location of your salon. So grab the opportunity to absorb nearby customers.

Rule the Minds

Marketing on Instagram is not just about fabulous content. If you do not post consistently on Instagram, your salon will be forgotten.

Rule the minds through consistency and post at the very least 3 times a week.

Interact with Your Followers

Be responsive and interact with your followers if you ever want to turn them into paying customers.

Grow Your Followers on Instagram

Somehow the final goal of any Instagrammer is to grow the number of followers. It must be yours too.
Grow your followers by all the means you know. Whether it is through running giveaways, using Instagram followers apps, or publishing incredible content. Anything but buying bulk followers.

Do Affiliate Marketing on Instagram

I could not talk about the ways to market your salon on Instagram without mentioning Instagram affiliate marketing.

You can sell some beauty products through Instagram affiliate marketing. All you need to do is to put a link in bio or Instagram story.

Note

Either you have 10K followers or you won’t be able to add links to Instagram stories without being verified.

Summary

Instagram is the best place to market your salon because it has been observed that users barely search for blogs when it comes to the beauty industry. So follow the given instructions to market your salon on Instagram and grow.

Men’s Skincare Products Market Size Worth $18.92 Billion By 2027: Grand View Research, Inc.

SAN FRANCISCO, May 28, 2020 /PRNewswire/ — The global men’s skincare products market size is anticipated to reach USD 18.92 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.2% from 2020 to 2027. Rising awareness among males regarding personal grooming is driving the demand for men’s skincare products globally. At a macro level, increasing disposable income has been favoring market growth over the years.

Premiumization emerged as the latest trend within the market in the recent past. With the growing demand for premium products, manufacturers are increasingly focusing on achieving green formulations under the premium category. Demand for men’s skincare solutions is likely to be principally driven by the growing popularity of organic and natural products with natural extracts. Furthermore, packaging is expected to play a key role in creating their demand. In this respect, men’s skincare products packaged using sustainably sourced materials are more likely to gain popularity in the foreseeable future.

Key suggestions from the report:

  • The shave care segment grabbed 32.7% share of the overall revenue in 2019
  • In terms of distribution channel, supermarkets and hypermarkets held the largest share in 2019 and are expected to maintain its lead throughout the forecast period
  • Product innovation is a key strategy deployed by majority of market players to stay abreast of the competition.

Read 80 page research report with ToC on “Men’s Skincare Products Market Size, Share & Trends Analysis Report By Product (Shave Care, Creams & Moisturizers), By Distribution Channel, By Region, And Segment Forecasts, 2020 – 2027” at: https://www.grandviewresearch.com/industry-analysis/mens-skincare-products-market

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Industry Veterans Launch a Platform to Help Wellness Community

Three of the most experienced wellness industry professionals, Maggy Dunphy, Diane Trieste and Liz Verbruggen, have collaborated to create The S.O.S. Spa Project. Inspiring this platform of complimentary services is a mission near and dear to their hearts – a desire to ease the burden for wellness businesses in their re-opening phase by providing support and guidance via targeted solutions.

The S.O.S. Spa Project is offering one-on-one support through calls or email for those without access to professional advice in an evolving landscape of health ordinances and consumer needs. The website (sos-spaproject.com) and social media accounts will also be designed as a repository for helpful links and discussion on real time issues and experiences faced by businesses in operation.

Combining over 85 years of hands-on stewardship of spas and wellness centers in executive, resource and operator roles, Maggy, Diane and Liz felt compelled to support an industry that they love and helped build. Recognizing that the spa and wellness community was entering uncharted territory of mandated distancing while providing services requiring human touch and personal contact, they came together out of a shared passion to give back.

“We wanted to find a way to give back to an industry filled with people whose passion and purpose is to take care of others. Now more than ever, the world needs nurturing and we are committed to help sustain the industry that provides it.” Supporting. Our. Spas”.

Contact: Rianna Riego
rianna@therianna.com