Flock & Gather Podcast. Allan Share talks with Denise Fuller from NASN Pro
Flock and Gather Podcast, Episode 227: Denise Fuller from NASN Pro on Clean Hands and a Clear Mind
Washing the Day Away
In Episode 227 of the Flock & Gather podcast, Allan Share, President of the Spa Industry Association, welcomes longtime friend and industry icon Denise Fuller, founder of NASN Pro. Together, they talk about content that reflects who you are, why education never stops, and the surprising power of clay in Denise’s new book, Dirty Washing.
Denise’s career shows just how many doors an esthetician license can open. She has worked with a celebrity clientele, educated for well-known corporate brands, owned a distributorship, served as editor-in-chief of a magazine, and authored books. Today she leads NASN Pro, a network serving more than 50,000 industry professionals. As she puts it, when you’re in hospitality, your heart is to serve others.
Content That Knows Your Heart
To start, Allan and Denise talk about content. In the magazine days, you published what you had in print; today, content has to be consistent and constant. Denise cautions against buying a packaged content plan that doesn’t match the rhythm of your business. Whether you work with a friend or a marketing company, the key is someone who understands your brand and portrays your heartbeat, not a lifestyle image that isn’t really you.
Education is Key
Next, they return to a mantra Allan heard on day one in the industry. Education still matters as much as ever; it just looks different now, with webinars, podcasts, email, and even short social videos. Denise welcomes good education wherever it lives but warns that popularity isn’t proof of quality. Influencers aren’t always right, and just because you can take a class doesn’t mean your license allows you to perform the service. Staying current keeps you compliant with scope of practice.
Free for 23 Years
In addition, Denise explains why NASN Pro membership has always been free as it enters its 23rd year. People have told her she’s leaving money on the table, but she refuses to put any barrier between professionals and the education they need.
Getting Clean with Dirt
Then, the conversation turns to Dirty Washing, Denise’s lighthearted book on the history and science of pelotherapy, or clay therapy. The name came from a rough day, a clay hand wash, and a very dirty sink. Denise, who first worked with clay as a beauty therapist in Australia more than 30 years ago, explains how washing our hands helps release negative energy, and how salt, clay, mud, and seaweed enhance that effect. The book blends history, science, and family stories with professional recipes and protocols, from bridal clay wraps to sunburn treatments. Spas are already offering it as a gift with purchase, because an educated client becomes a repeat client.
Key Takeaways
Finally, Allan and Denise emphasize that therapists absorb more from their clients than they realize. Taking a moment to wash the day away is a simple way to reset. Denise’s advice for getting started: read the book, then go play in the clay, even if that just means gardening in your backyard.
Whether you’re a solo esthetician, a spa owner, or a student, this episode offers inspiration on authentic marketing, lifelong learning, and the healing power of the earth.
Topics covered: Denise Fuller, NASN Pro, Spa Industry Association, Allan Share, Dirty Washing, clay therapy, pelotherapy, esthetician career paths, spa content marketing, social media for spas, brand authenticity, professional education, scope of practice, influencers, free industry membership, legendary service, hospitality, negative energy, self-care for therapists, spa retail, and gift with purchase.
Helpful links:
Find Dirty Washing at DirtyWashingClay.com or on Amazon
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