Flock & Gather Podcast. Allan Share talks with Sal Capizzi from Try.be
Flock and Gather Podcast, Episode 228: Sal Capizzi from Try.be on Spa Software That Knows Your Guests
Sell the Day, Not the Hour
In Episode 228 of the Flock & Gather podcast, Allan Share, President of the Spa Industry Association, welcomes Sal Capizzi, Senior Vice President of Growth and Marketing at Trybe (try.be). Together, they talk about what modern guests expect, why packages are the future of spa revenue, and what every spa director should bring to the table before evaluating new software.
Sal’s career began on the operations side of hospitality. He managed the flagship luxury spas for Equinox in New York City and later opened a members-only club there. When the pandemic hit, he saw technology about to boom and reached out to the chief revenue officer of a major spa software company with no tech experience, just a deep knowledge of how operators use the product. He spent five and a half years there before joining Trybe, which has grown quickly in the UK and EMEA and is now bringing its platform to North America. Today Trybe serves 450+ clients in more than 42 countries and is closing in on its 500th property.
Clean, Simple, and Easy
To start, Sal explains what users love most about Trybe: a clean, modern design for both guests booking online and operators on the back end. He recalls setting up his first demo account and thinking he’d done something wrong because it was so easy. A simpler booking flow means fewer guests abandoning their cart before they ever book.
Sell the Day
Next, the conversation turns to packages. A treatment room is perishable inventory; once the hour is gone, you can’t sell it again. Sal explains how Trybe handles full-day itineraries that combine classes, wellness sessions, pool time, cabanas, and treatments. Allan compares it to having a casino host: one point of contact managing the whole experience.
One Source of Truth
In addition, Sal stresses that best-in-breed systems only work with ironclad integrations, so guests never notice multiple systems running behind the scenes. A central guest profile lets staff greet first-timers like they already know them and keeps regulars from slipping away. Allan shares his frustration at being asked “Have you been here before?” by places he visits every week, because people want to be recognized.
AI with a Human Touch
The two also discuss AI as a tool to remove manual work and surface insights, not to replace hospitality. Spa will always be a human industry, Sal says, and technology should make the guest experience and decision-making better.
Key Takeaways
Finally, Sal shares advice for spa directors evaluating software: come with specific pain points, walk the vendor through a day in the life of your operation, ask what will truly save your team time, and find out whether the platform can scale across multiple properties. As Allan puts it, figures don’t lie, so know your numbers.
Whether you’re a spa director, a multi-property operator, or simply curious about where spa technology is headed, this episode offers practical insight on booking, guest experience, and smarter operations.
Topics covered: Sal Capizzi, Trybe, try.be, Spa Industry Association, Allan Share, spa software, spa technology, booking experience, cart abandonment, spa packages, perishable inventory, guest profiles, guest recognition, technology integrations, property management systems, AI in hospitality, data and reporting, data security, multi-property operations, smart scheduling, Equinox, and evaluating new software.
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