If you’re unsure of how to layer your skincare products, you can rest assured that there’s a lot of standard rules and methods of application that have been developed through decades of advancement in skincare science. It’s important to learn how to layer your skincare products since doing it wrong will reduce their effectiveness and prevent certain products from penetrating into your skin. At worst, it can even cause harm to your skin if ordered incorrectly.
Before we go into detail, here are some basic rules that anyone can follow:
When layering, start from the thinnest products and end with the thickest. Putting thin products on top of thick products will stop the thinner product from being able to even reach your skin.
The same can be said for oil and water-based products. Everyone knows that water and oil doesn’t mix properly, so applying water-based products onto oil-based products won’t work. Instead, apply water-based products before oil-based to get the benefits of both.
Keep the pH levels of your entire routine similar, we’d say within 1 or 2 levels of each other, and start with the lowest pH products and end with the highest so that they can all work their magic.
How to Layer Your Daily Routine
The first step of any responsible skincare routine will be cleansing. Some can get by with splashing water on their face to clean up and unclog pores, but if you want to get the best results, you’ll want to use a cleanser to completely eliminate any bad oil or skin residue. You don’t want cleansers to dry your skin, which means you’ll likely want to get products that have no sulfate in them, and you certainly don’t want them to strip your skin of its natural, healthy oils.
Micellar water is a great universal cleanser since it’s compatible with most skin types, otherwise you want creams or lotions for dry skin, oil-based cleansers for sensitive skin, or foaming liquid for oily skin. The famous Korean skincare routine will have you use two different cleansing products, your usual oil cleansing and a low-pH cream or foam cleansing to double up on how clear your face is when you begin.
At this point you can manually rub away any dead skin cells with a silicone cleaning brush or some other non-abrasive scrub, but this is optional and only an alternative to using acid-based exfoliant products.
Next you should apply toner, especially if you cleanse with cream products since they can leave a film on your skin. Toners are nutrient-packed liquids that balance your complexion and don’t take much effort to apply. They contain a lot of reparative and hydrating contents like hyaluronic acids and the vitamins C and E. When applying toner, you should have clean hands and shy away from cotton application pads since you don’t want to waste toner if it gets saturated into the pad material.
Then you should be applying your chemical exfoliants, if you’re using them, to keep dead skin cells out of the way. Look for products with ingredients that include alpha-hydroxy acids such as lactic or glycolic acids, or beta-hydroxy acids like salicylic acid. Alpha-hydroxy acids make your skin more vulnerable to the sun than beta-hydroxy acids do, so try to use a combination of both to keep you covered.
At this point you can also add some eye cream into the mix if you’re worried about the skin around your eyes. Your eyes lack a lot of the same natural moisturization that the rest of your skin has and may even get drier during the cleansing and exfoliating process. Most eye serum should suffice for this, so you don’t need to worry about your skin types.
From here you can go straight to your moisturizers, but if you want some extra steps that will improve your routine, you can go for vitamin C serums and light hydrating serums. The vitamin C serum, or more specifically the L-ascorbic acid in Vitamin C, brightens dark spots on the skin. Serums or essences that contain humectants are best for adding some pre-moisturizer moisture to your skin. This isn’t necessary, especially if you’re using a cream moisturizer for the next step. Adding an emulsion is also an option at this stage, too.
Moisturizer is the final stage in many people’s skincare routines, paying off all the preparation you’ve done so far by adding moisture to your skin and locking in all of the previous products you’ve applied. The kind of moisturizer you use should change depending on your skin type. You should use gel for oily skin, cream for dry skin, and balm for sensitive skin.
Where many stop here, the cultures known for having the best skincare routines add a few extra steps to maximize their skin’s protection. The main additional step is sunscreen. In the West, many apply sunscreen only as and when they think they need it, but the UV rays that the sun sends your way are present whether it’s sunny or outcast outside.
In Asian skincare routines, sunscreen is an essential final step, particularly sunscreens that protect against both UVA and UVB rays, so shop around for those products. It’s not only a final step but a repeating step, with sunscreen being applied every two hours or so when on the Korean ten step regimen. You don’t need to take it this far, but try to get some protection from sun damage into your routine.
How to Layer Your Nightly Routine
You start your nightly routine by removing your makeup, if you’re wearing any. Micellar water is again great for most skin types, but most other cleansers should work too so know your skin and use the correct cleanser types.
Once the makeup has been removed, you’ll want to cleanse the skin underneath. This means another round of a cleansing agent of your choice, which can be the same cleanser you used to remove your makeup in the first place, and the same cleanser you use in the mornings.
Then you can, just as you did in the morning, use a cleaning brush or some similar implement to physically exfoliate your skin. If you don’t have a skin-cleaning brush, you can use some cloth that’s wet with warm water. This again isn’t necessary if you’re planning on using chemical exfoliants, but many want to apply as little product as possible at night.
Finally, you should apply some toner to restore your skin’s pH balance, especially if you’re planning on applying chemical exfoliant, and then some moisturizer or night cream to keep your face moisturized throughout the night. You can also add eye cream or treatments for acne or any other skin blemishes you may have. You can also apply a sleeping facemask to lock in these products and keep the skin soft during the night.
Instagrammers search for beauty salons on Instagram more than any other platform. So if you have a salon, it is so important to market your salon on Instagram. If you are doing good in your salon, marketing on Instagram isn’t a big deal!
Market Your Salon on Instagram
To market your salon on Instagram, all you need to do is to follow the given tips;
Professionalize your Instagram profile
Market your salon on Instagram highlight stories
Be the master of content
Do not underestimate hashtags
Market your salon through the location on Instagram
Rule the minds
Interact with your followers
Grow your followers on Instagram
Do affiliate marketing on Instagram
Let’s discuss each in detail, shall we?
Professionalize Your Instagram Profile
It is important to look like a professional Instagram profile. It won’t take so much time and effort but the impact is undeniable.
How to Professionalize Your Instagram profile
Choose a memorable username
Upload an attractive profile photo
Introduce your salon in bio
Switch to the Instagram business account
Choose a Memorable Username
Be creative about your Instagram username.
Upload an Attractive Instagram Profile Photo
Upload an eye-catchy profile photo. Because it is so important to take care of aesthetic features on Instagram.
Introduce Your Salon in Bio
You can either put contact information of your salon or its address in bio. Anything related.
Switch to the Instagram Business Account
It is necessary to switch to the Instagram business account if you want to market anything on Instagram because you will have access to Instagram insights.
How to switch to Instagram Business Accounts
Go to your profile and tap those three lines in the upper right corner.
Tap Switch to Professional Account.
If you’d like, you can follow the steps to connect your professional account to a Facebook Page associated with your business. This step is optional and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your professional account.
Add details, like your business category and contact information.
When you switch to the business account, you will know how your followers are most active. Post in those times to get the highest amount of engagement.
Before we step to the next title, have a look at this professional profile;
Market Your Salon on Instagram Highlight Stories
Instagram highlight stories are the showcase of your salon. What are the most well-liked posts? Highlight them.
Remember that highlight stories are the first things that an Instagram user sees after your profile. They have to be convincing enough to turn an Instagram user into your followers.
Be Master of the Content
Since you want to market your salon on Instagram, it is not recommended to edit your photos before you publish them or you won’t earn the trust of your followers. But you can make the content that intrigue your potential customers.
What Kind of Content Engages your Followers in your Niche?
Before-after photos/videos of your clients
The video of the process your clients go through in your salon
Stay on trend Hashtags
Each Hashtag is an entry to your Instagram profile. Take full advantage of it and use the most related hashtags to your niche.
Hashtag Tip 1
Use 30 Hashtags. Not more nor less. More hashtags put your accounts in danger and less than 30 hashtags decrease your findability on Instagram.
Hashtag Tip 2
Write the hashtags in the first comment just to keep your Instagram page beautiful and clean.
You can use hashtags to point out the location of your salon. So grab the opportunity to absorb nearby customers.
Rule the Minds
Marketing on Instagram is not just about fabulous content. If you do not post consistently on Instagram, your salon will be forgotten.
Rule the minds through consistency and post at the very least 3 times a week.
Interact with Your Followers
Be responsive and interact with your followers if you ever want to turn them into paying customers.
Grow Your Followers on Instagram
Somehow the final goal of any Instagrammer is to grow the number of followers. It must be yours too. Grow your followers by all the means you know. Whether it is through running giveaways, using Instagram followers apps, or publishing incredible content. Anything but buying bulk followers.
Do Affiliate Marketing on Instagram
I could not talk about the ways to market your salon on Instagram without mentioning Instagram affiliate marketing.
You can sell some beauty products through Instagram affiliate marketing. All you need to do is to put a link in bio or Instagram story.
Either you have 10K followers or you won’t be able to add links to Instagram stories without being verified.
Instagram is the best place to market your salon because it has been observed that users barely search for blogs when it comes to the beauty industry. So follow the given instructions to market your salon on Instagram and grow.
As you prepare to re-open your salon or spa, it’s important to take some time to rethink your retail approach. While we have all been hyper focused on safety, we will need to make some changes to the way we approach our retail sales. Many businesses have had great success with online or curbside pick up of retail products, but there is a safe and sane way to include retail sales in your re-opening plans.
1. Retail Displays
Adopt the philosophy of “less is more” when it comes to your facility’s retail displays. Simple steps you can do to increase the safety and reduce contact in the retail area include:
Removing all testers, and safely disposing of them.
If you have makeup stations, sanitize and store away. It may be a long time before tester stations are safe for use. Consider removing and disposing of any opened containers, as well.
Remove all props in the retail area. Sanitize those can be used again and store for later.
Remove artificial plants, greenery, or other unnecessary decorations in the retail area. While they look pretty, it’s just more surface area to hold germs and have to clean.
If you have display holders that hold multiple products in a single unit, sanitize them and store away. It is better to have fewer surfaces and contact points to clean and sanitize each day.
Place any shelf talkers in glass or plastic frames that can be sanitized daily or more often.
Remove any testers or product displays located in guest bathrooms or treatment rooms.
I have spent the last 40 years of my professional life inside athletic clubs, wellness centers, and fitness facilities. I found they share a common goal of creating an array of programs/classes that encourage a variety of metabolic and respiratory responses. By coincidence, each discovered the programs/classes with the highest level of member adherence included some form of social gathering and some degree of direct physical contact. Each also shares the common belief that regular participation in their programs/classes improves the health (physical, emotional, and spiritual) of their members.
I believe the decision to re-open the doors of every athletic club, wellness center, or fitness facility needs to be made objectively and without personal bias. The fundamental question is “Are you prepared to limit the human to human transmission of the coronavirus when you open the door and let the coronavirus inside the 4-walls of your facility?”
Scientists, objectively believe the coronavirus enters the human body through two doorways.
The first is by inhaling the virus via microscopic airborne particles. The second is via direct physical contact with the virus droplets. These objective beliefs are the rationale behind their decisions to recommend a 6 ft. physical distancing between humans and to limit social gatherings to a maximum size of 10-people. My professional hesitation in accepting these two restrictive guidelines is they assume individuals are metabolically sedentary and/or their breathing (respiratory volumes) remain low.
The last 90 days have allowed scientists to learn more about the novel or newly discovered coronavirus. Initial findings were that individuals who become infected with the coronavirus have a 2-4-day period of no remarkable symptoms, yet they are still able to infect other individuals. Next, a relatively large number of infected individuals will continue to show no remarkable symptoms of being infected. Next, those individuals who do begin to experience difficulties will have symptoms that vary from mild to troubling, depending on their current health status (presence of co-morbidity diseases). Lastly, there is a percentage of those infected individuals who will succumb to the coronavirus.
Looking ahead, the next 90-180 days of ongoing data collection will allow scientists to contrast the severity of the coronavirus against previous world-wide Pandemics. Equally important to every quarantined American is the ability to contrast the numerical risks of acquiring the coronavirus against other U.S. medical conditions and/or deadly diseases. This statement is relevant because 50% of the medical conditions in the U.S are the results of poor lifestyle decisions – they are not attributed to the absence of medical cures or the lack of medical surgical procedures. Keep in mind, it is not illegal in the U.S. to make poor health choices with regards to personal hygiene, vaccinations, preventative medical screens, inactivity, smoking, obesity or alcohol consumption.
In my mind, the single most alarming wake-up call for every re-opening decision maker should come from the Mount Vernon, Washington Presbyterian Church Choir. This group of sixty asymptomatic singers gathered on March 10 for a routine practice session but refrained from their usual hugs, handshakes, used hand sanitizers, and were aware of social distancing during their 2 ½ hour choir practice. Unfortunately, three weeks later forty-five of the singers became symptomatic with the coronavirus disease, of which three required hospitalization and two died.
I believe the singers inability to stop the spread of the virus provides great insight as to the decision to re-open traditional exercise classes within athletic clubs, wellness centers, and fitness facilities. In essence, the singers practiced social distancing, avoided physical contact but 75% of the singers still became infected. The deeper questions as to why singing was able to trigger a higher rate of symptomatic coronavirus transmission should include;
Was the broader spread of the airborne coronavirus droplets due to the more forceful and demanding exhalations needed for singing?
Did the lengthy duration of the practice increase the risk of the spread?
Were the airborne coronavirus droplets able to go deeper into the singer’s lungs because of the more forceful and demanding inhalations?
Did the size of the room limit the amount of fresh air flow into and out of the room?
The answers to these questions should be considered before re-opening any facility that encourages a group of individuals to gather for a fixed period of time, in a fixed size room, and requires them to increase their breathing rates.
In my professional opinion, the toughest challenge behind the decision to re-open an athletic club, wellness center or fitness facility is deciding who will make the decision that it is safe to reopen the front doors and let the coronavirus in. Let me explain that statement by comparing/contrasting the decisions each owner made before their initial Grand Opening against the decisions needed to re-open that same facility during a global pandemic.
Initially, each new facility relied on outside organizations to make the majority of decisions as to when they could open the front door and let their employees and consumers inside. For example, Federal, State or county statutes were involved in making decisions regarding; final construction checklists and safety permits, all legal documents and, new membership contracts. In essence, someone else made the early decision to safely open the front door. Additionally, prior to Grand Opening, each facility relied on outside research organizations to determine safe chlorine levels within the pools, sanitational requirements for showers/locker rooms, as well as certifications for their personal trainers, health coaches, and nutritionists. These outside research organizations created an extra layer of buffering between members who inquired about correct weightlifting techniques, proper stretching guidelines, ideal bodyfat levels, adequate fluid/fuel intake, and safe heart rate training zones. In essence, someone else made the decision regarding an individual’s safety when exercising inside the 4-walls of your facility. Regrettably, nobody has ever bothered to ask about the safety or risks of groups exercising inside any facility. In 1982, Jane Fonda put on a colorful pair of leg warmers and created a charismatic, musical-themed environment that preached fun and cosmetics over the purposeful science of cause-and-effect health outcomes. By contrast, today’s 2020 coronavirus will demand facilities who encourage groups to gather and exercise – or sing – to determine and evaluate those neglected health risks before re-opening their front doors
For example, prior to the coronavirus a certified spinning instructor would make sure participants had the correct bicycle seat height, understood their ideal heart rate zones, and had adequate fluids prior to starting the spinning class. The overwhelming majority of instructors created a memorable experience that left participants physically exhausted, drenched with sweat, gasping for fresh air, and slightly hard of hearing, but each participant was convinced that this was the healthiest hour of their day. Even more impressive, some of those participants made a quick 5-minute trip to the restroom and made it back in time for the next class – hoping there was an empty bike that they could jump on and start pedaling to the music.
Some of the participants thought, but never dared to ask;
How often are these bikes sterilized?
Is the music level safe for my long-term hearing?
Why is the studio door propped open?
Is it okay to move if the person next to me doesn’t have a towel and is constantly coughing and really sweaty?
Is the air supposed to be so thick and humid in here?
How often do you sanitize the floors?
I have found the above spinning class scenario to be the norm, and it demonstrates a lack of desire within the athletic clubs, wellness centers, and fitness facilities to gather and publish credible research concerning group classes. Unfortunately, this lack of attention will become apparent to all members once the front doors eventually re-open. Tomorrow’s group class participant will notice new cleaning procedures, staggered class schedules, different ventilation systems, and greater distance between participants. Each member should certainly wonder if all of these new changes are solely due to the 2020 coronavirus—or did their favorite facility choose to ignore the possible increased health risks associated with intense group exercise. Keep in mind, everyday consumers believed and accepted the updated health risk data concerning cigarette smoking on airplanes, carbon monoxide testing, concussion protocols for contact sports and texting while driving.
My biggest reason for mentioning the lack of group exercise data collection involves the decision behind forcing members to wear masks when exercising. If these facilities had collectively chosen to gather their own ongoing research, then they could quickly provide answers to the obvious questions about forcing a member to wear a mask when exercising;
What are the health risks of restricting the flow of oxygen during exercise?
What is the risk of limiting the release of carbon dioxide with exercise?
Will wearing a mask during exercise limit fluid intake when exercising?
Will wearing a mask during intense exercise trigger asthma attacks or other pulmonary conditions?
In other words, does forcing a member to wear a mask cause a significantly increased health risk for fainting, falling, dehydration, or needing medical assistance when exercising? If yes, then what else can be done to limit the amount of circulating airborne coronavirus droplets?
The measurable benefits of being able to provide answers to these questions would include; calming the fears of returning members, retaining memberships, and increasing the credibility of the facility. My suggestion is for athletic clubs, wellness centers, and fitness facilities to become more proactive about detailing the health benefits of their programs/classes. As a group they can agree on the definition or the pillars of health. For example, this would allow each facility a common platform to create unique curriculums that improve emotional stability, reduce the chances of sustaining a skeletal-muscular injury, and minimize the risk of developing a lifestyle-related disease or dying prematurely.
Stated more objectively, today’s athletic club, wellness center, and fitness facility members believe there are health benefits with regular participation in your programs/classes. The majority of them may have some type of emotional or physical injury, have been or are yet to be diagnosed with a medical condition or disease. Understand that every human will have an official cause of death—and they are paying you to provide answers to their questions.
My guess is the first question every returning member will ask when you re-open is: What can I do to avoid or recover from the coronavirus? The list of possible follow-up health related questions will be numerous, and each deserves an objective answer without personal bias. To me this should be the new normal inside every athletic club, wellness center, or fitness facility. Submitted by, Dan Zeman, M.S. Exercise Physiologist Author; “You’re Too Old to Die Young”
There’s nothing better than pampering yourself and what’s better than treating our body with a good spa treatment?
While spa treatments help you feel rejuvenated, they can have negative effects in the long run. Which is why it is crucial to consider these 7 things before selecting a spa.
1. Research, research, research!
Investing your time in research goes a long way when it comes to choosing a spa. Start by listing the options that are available then proceed towards reading their reviews online. Steer clear of articles written by famous bloggers or magazines since they’re mostly promotional. Talk to your friends/relatives to gather more information.
2. Examine the Service Menu
You can pick up a service menu by visiting the spa or you can find it online on their website. Review the prices, the duration of the treatments, the kind of treatments they offer and special packages that they have. Most spas offer loyalty programmes and memberships so if you’re someone who takes these treatments frequently, it’s wise to check these programs first.
3. Spa Environment
Visiting the spa is a good way to test the waters. Take your time as you take in the environment and the surroundings. Ask yourself if you feel calm, comfortable and relaxed. If it’s not possible for you to visit the spa, request for a virtual tour. Take into account the number of rooms they have, the number of employees they have, etc. This will help you get an idea of how well the spa runs.
4. Practioner Experience
During your initial research, if you happen to catch hold of people that go to the spa you’re planning to finalize, it’s recommended that you talk about the specialists. Generally, spas have a mix of aestheticians, masseuse, therapists, etc. Find out who gives the best face treatments or body massages and book an appointment with them. You’d rather want to book an appointment with an experienced and credible therapist rather than someone who’s new to the industry.
5. Products Used
When visiting the salon, ask the salon manager to brief you about your treatment as well as show you the products they will be using. Researching these products will help you understand what you’re planning to treat our body with. Choosing vegan-based products, organic products or cruelty-free products are a good place to start.
6. Medical Information
The difference between a good spa and an ordinary spa is providing information. Not only should they inform you about the treatments but also they should give you a health/medical questionnaire before starting a treatment. For instance, if you’ve had an injury/accidental burn, etc., the therapist may recommend other treatments.
7. Price and Tipping
Most people make the mistake of selecting a spa that’s cheaper than the rest. Doing so means you’re compromising with the quality of products used, the kind of services offered, expertise of the therapists, customer service, or location. The best spas don’t pinch their pennies when it comes to hygiene and that’s why it’s only fair that they charge a more for their services. It goes without saying that you should tip your therapist 20% of the price of the treatment.
Selecting a spa can be tiresome especially if you’re new to the whole concept or moved in to a new location. Proper research and a visit to the spa is all you need to help you understand what’s the best for you.
Shristi is the Chief Content Officer at Raletta. She enjoys writing about food, fitness, finance and everything in between.
Due to the “new normal”…at least temporarily, many industry sources have focused on communicating through webinars and virtual channels. We created a calendar to keep you updated on everything our friends are doing across the industry.
Keep updated on training, product information, business building, marketing, Covid-19 issues…etc.