Final part in the series 4 Sales within a Sale. Talking with Mark Wuttke of BABOR and getting his insights on the selling process, and how it involves YOU.
CareCredit announced recentley its expansion into the day and medical spa markets—helping Spa providers drive growth by providing an additional payment option for consumers. The CareCredit credit card is a health, beauty and wellness card dedicated to helping people get the care they want and need.
CareCredit’s 11 million cardholders. Participating spas will also become a part of the CareCredit network of qualified providers, which receives more than 850,000 searches per month. CareCredit helps people care for themselves and focus on their overall wellbeing, while also helping small business owners offer more payment options which, in turn, gives them more peace of mind while helping them meet their ambition of growing their business.
Click Here for a link for more information and how to get started.
Industry Educators Showcase featuring Nathalie Cecelia, Jenni Nagle, Sherrie Tennessee, and Craig Ure!
IECSC is coming up at the end of June and these great education events should be on your schedule! Increasing your industry knowledge and participating in continuing education is one of the most important factors in the success of your business. Regardless of it’s focus: treatment techniques, marketing your business, or business building exercises, finding educators and participating in their events will improve your industry knowledge!
We will be showcasing education partners in upcoming blogs that will be teaching at IECSC, June 23-25. Check out additional information below and make these world class speakers part of your IECSC plans!
Bamboo-Fusion® Therapy featuring Bon Vital’® Massage Products presented by Bon Vital – Discover the numerous benefits of incorporating warm bamboo sticks into many different services. Pioneer of Bamboo massage therapy and educator for Bon Vital’®, Nathalie Cecilia, demonstrates her unique treatments for massage therapists and estheticians combining the beauty of natural bamboo with premium quality Bon Vital’ professional massage therapy/spa products. Nathalie will start with a back massage, continue with a luxurious bamboo facial massage and finish with a foot massage. Attendees will receive Bon Vital’ products.
Lipstick + Aftershave/Jenni Nagle Aesthetic Marketing
Co-Editor-in-Chief of Lipgloss + Aftershave and Founder of Jenni Nagle Aesthetic Marketing, Jenni has nearly two decades of experience in the skincare industry. She began her career as an esthetician working in all aspects industry: day spas, medical and resort spas. Jenni always gravitated towards the business and marketing aspect of the spa industry and eventually managed large spas and became the Director of Public and Media Relations for a skincare brand. Looking for even more opportunity she created her own digital marketing and public relations firm offering consulting services to international skin care brands.
Organic Beauty: A Growing Trend: Barry Eichner + Jenni Nagle are the Co-Editors In Chief of Lipgloss + Aftershave and have written many articles on organic skincare and body care. Join them for a review of established and emerging brands and trends. You will learn the innovate ingredients and products that many popular brands are adding to their lines. Find out how market expansion is impacting the availability of organic products at the retail level.
Director of Education
Ms. Tennessee has more than 15 years of experience in the spa industry, including the role of a massage therapist, nail tech, spa owner, speaker, writer, professor and author. In addition, to receiving multiple awards throughout her career, Sherrie’s writings have been published in some highly respected industry outlets, and she has been asked to speak to many public forums. As a professor at Johnson and Wales University, she provided leadership in the development and instruction of the Spa Management course on the topics of marketing, Spa operations and Human Resource Management. Sherrie is completing a Ph.D. and holds a Masters of Business Administration with a concentration in marketing and entrepreneurship. Sherrie was the Education Manager for Red Lane Spas. She is the Director of Training for a hospitality company, the Education Director of SpaSOS and is completing her second book.
Three Tips to Incorporate Wellness into Your Spa: The Global Wellness Summit states the wellness industry generated $3.7T in 2015 and that is just the start. The concept of wellness has become a major factor in the spa industry. With the launch of wellness centers and wellness-focused services, spas must be able to offer the similar experience to guest. This course will explain the concept of wellness and present the most current data on wellness trends, as well as three simple ways to spas can offer wellness-based experiences to clients and employees.
Next Generation of Spa = Wellness and Cannabis: The 2017 ISPA report indicates spas in the US generate $16.8B (US) in revenue, it seems the industry has bounced back. The next logical phase for the spa industry is the incorporation of wellness into menu and products offered. With the spa industry generating $99B in wellness options, and at the forefront of wellness movement is the topic of cannabis. Cannabis sales are expected to reach 6.8B by 2020. With medicinal cannabis use now allowed in a growing number of states, spa owners, managers and therapists need to be able to understand legal ways to capitalize on the next big thing in the industry. The course will present key spa industry data and wellness trends, as well as ways to incorporate wellness into the mission, menu and retail aspects of spas. In addition, Mary’s Nutritionals Educational Director will share an overview cannabis, including benefits, legality and creative uses.
Chief Massive Action Officer
Craig Ure is the President of ZoomDazzle.com publishing international, a web marketing consultant, speaker, author and social media adviser for many INC 500 offline and online companies. Craig and his father owned and managed 118 fitness/spa properties, 2,987 licensed spa clubs and an international fitness equipment manufacturing company in Europe. Craig has an MBA in marketing and business studies and owns many publishing websites and eCommerce stores selling physical products. He has spent the last 26 years at the school-of-hard-knocks perfecting marketing tactics and proven business-building strategies within the health, beauty and medical industry. Craig is now focused on fixing and providing immediate growth solutions for small and medium-sized businesses leveraging the most advanced internet marketing, eCommerce and proven integrated marketing tactics and strategies.
Marketing: Learn Seven Proven Growth Hacks to Double Your Profits Quickly: If you want to discover exactly where your business is leaking profits and fix your marketing failure starting today, then attend this fast-paced workshop and learn proven tactics and strategies to increase your business net profits by 50% or more in the next year while stressing less. Including: The five marketing leverage points to exponentially grow your business, lead-generation systems to quadruple-your-conversions, effective follow-up systems to triple-your-profits, proven conversion strategies to capture 30% more sales by default, the ultimate consultation system to skyrocket sales, drip marketing systems to double-your-profits plus real world strategies, tools and resources you can start using immediately to predictably scale your business for success and much more. Don’t miss this one. All marketing worksheets and checklists provided (a $997 value).
Global Wellness Day is an entirely not-for-profit day, a social project dedicated to living well. The purpose of Global Wellness Day is to ask the question, even if for just one day, “How can I live a healthier and better life?”, to direct the thoughts of both individuals and society towards “living well” and to raise awareness.
Want to see the activities planned! Check out the image below…
To find out more…go here!
As you may have recently heard, the supply of eucalyptus oil has been impacted by several external factors over the past few years, causing changing market conditions. One of the industry experts we follow closely is Berje out of New Jersey which provides great monthly market updates on the global eucalyptus market.
To help us all understand just what’s happening, we’ve compiled answers to our customers most frequently-asked questions.
Where does eucalyptus oil come from?
We can’t help but envision koalas and the outback when we first hear the word eucalyptus, but the eucalyptus tree has expanded its reach. In addition to Australia, eucalyptus trees are grown in Brazil, India, and China for the sole purpose of eucalyptus oil production. Eucalyptus oil is made through a process of drying, crushing, and distilling the oval-shaped leaves, to release the essential oil.
The beauty of versatility
One of the reasons this oil is so popular is because of its versatility.
Steam Room: Thanks to its decongestive properties, eucalyptus oil is often diffused in steam rooms and facial steamers to help open nasal passages and clear respiratory problems. Additionally, the pleasant, woodsy scent of eucalyptus oil enhances the experience by creating a relaxing, tranquil atmosphere.
Locker Room: Eucalyptus oil can also be used in locker rooms as a natural odor remover, as well as a disinfectant to help ward off bacterial and viral infections by killing airborne germs.
Body: The powerful essential oil is also quite popular in lotions as it helps to naturally ease the pain and soreness of muscles post-workout. It is also an important ingredient in many shampoos, conditioners, and body washes, as it acts as a natural, effective treatment for fungus, acne, dandruff, and other common skin conditions.
Is all eucalyptus oil created equal?
Not exactly; Cineole, a stimulant expectorant, is the main constituent of eucalyptus oil, as well as the indicator of purity. For an essential oil to be pure and effective, it must have a cineole grade of 70% or higher. For example, pharmaceutical grade eucalyptus oil has a cineole content of 80-85% making it 100% pure with no additives or fillers. 80-85% cineole ensures maximum effectiveness for therapeutic applications and uses. ReadyCare uses pharmaceutical grade 80/85 eucalyptus oil in all of our oils, both blended and 100%, which not only ensures that you are receiving the highest grade possible for your guests, but a little goes a long way when using a pure product allowing for savings down the road.
Why has the price of eucalyptus oil been increasing recently?
The recent surge in the price of products containing eucalyptus oil is largely due to environmental factors; specifically, the effects of climate change on eucalyptus crops in Australia, Brazil, China and India. Additionally, China has recently shut down thousands of factories in an attempt to reduce pollution. Since China is one of the leaders in eucalyptus oil production, this has impacted supply, resulting in the upswing in price.
But wait, what about the future?
While it is too soon to know whether eucalyptus oil pricing will stabilize, the decrease of supply has forced those involved to take a hard look at ways to preserve this incredible healing tree. As a result, we are seeing a rise in responsible, sustainable farming practices. Eucalyptus farms in India have introduced beehives to better propagate the tree, an innovatice solution that creates an eco-friendly doubling of eucalyptus crops, as well as an increase in our rapidly-dwindling bee supply.
Do I need to choose between quality or affordable eucalyptus options?
Why choose one when you can have both. ReadyCare watches the market closely, working with our vast network of suppliers to ensure that we offer the highest quality eucalyptus oil products at the best price. For added savings, blended versions are becoming popular; ReadyCare offers blended versions using pharmaceutical grade oils, making ReadyCare the leader in the industry for both savings and quality.
If you have any questions or are interested in the variety of eucalyptus choices that ReadyCare has to offer, please contact your ReadyCare representative or Request Info
Brought to you from our Diamond Sponsor ReadyCare
ReadyCare is a leading provider of personal care amenities, supplies & private label solutions to world-class hotels, spas, health clubs & golf clubs. For over 25 years, Denver-based ReadyCare has helped thousands of properties deliver great experiences by ensuring their personal care offering aligns with their brand & their customers.
Industry Educators Showcase featuring Douglas Preston, Michael Pugliese, Aryn Sieber, and Dori Soukup
Increasing your industry knowledge and participating in continuing education is one of the most important factors in the succeess of your business. Regardless of it’s focus: treatment techniques, marketing your business, or business building exercises, finding educators and participating in their events will improve your industry knowledge!
We will be showcasing education partners in upcoming blogs that will be teaching at IECSC, June 23-25. Check out additional information below and make these world class speakers part of your IECSC plans!
Douglas Preston from The Inspired Esthetician – President
Douglas Preston’s career spans 35+ years in professional esthetics, spa management and career mentoring. His business articles appear in many of the top trade journals and magazines. He is past-president of Aesthetics International Association, and former committee chairman for The Day Spa Association. Preston was named The Day Spa Association’s “Spa Person of the Year” and voted Favorite Spa Consultant in an American Spa magazine readers’ poll. His recently published book, An Esthetician’s Guide to Growing A Successful Skincare Career, is a top-seller among ambitious working skincare professionals. Preston leads The Inspired Esthetician, a membership-based resource for professional education and career/business mentoring. Preston practices esthetic skincare in his prestigious Los Gatos, CA studio, Preston Skin Center.
Career Advice for Estheticians Who Plan to Succeed: You plan to be a great esthetics success, but how? Here’s your chance to learn what ingredients lead to true professional achievement from veteran Esthetician and career mentor Douglas Preston. In this lively session, Preston will share with you his best tips for making it in the skincare business, and will take your questions to personally help you in your quest for success.
The Successful Esthetician Employer: What You Need to Know to Get the Most from Your Team: Many spa/salon owners and physician employing professional estheticians struggle to find the best way to motivate a productive skincare team. Position turnover is often high with client retention and retail sales frequently disappointing. What can an employer do when nothing seems to work to improve team performance? Veteran spa owner, esthetician and business mentor Douglas Preston draws upon his decades of industry experience to share proven methods for improving employee competence and their income earning potential. Himself a former employer of a large esthetics department at his award-winning spa, Preston will reveal key hiring, training and motivational techniques that will help you tap the full power of your own team. Whether you currently employ estheticians in your business or plan to, this class is for you
Circadia by Dr. Pugliese
A Physiological Approach to Peels presented by Circadia by Dr. Pugliese: Acids are widely used in professional skincare, but some confusion still exists regarding what acids are and exactly how they affect the physiology of the skin. This comprehensive seminal will address the relationship between PH and the strength of peeling acids. Understanding eh concepts behind percentages, buffering and PK values will take your results to the next level. Dive into the benefits and drawbacks of lactic, glycolic, salicylic, and mandelic acids and their physiological responses.
Pigmentation Disorders Causes and Treatments presented by Circadia by Dr. Pugliese: Hyperpigmentation is a condition faced by many skincare professionals and consumers. This presentation will explore the mechanisms of melanin formation and melanocyte function. Learn why the enzyme tyrosinase, and newly discovered lightening mechanisms such as melanasome transfer (MIT) and melanin stimulating hormones (MSH) inhibitors are key components in melanin formation. Methods to reduce pigmentation by exfoliation and inhibition of melanin formation through enzyme blockage will be presented for treating melasma, inflammatory hyperpigmentation and photo damage.
Aryn Sieber, a 9/11 first responder, is the founder of Cannaisseur Brands. He was diagnosed with inoperable stage IV neck and throat cancer thirteen years later. While enduring an aggressive regiment of chemotherapy and radiation treatments, Aryn made and used his own blend of infused cannabis topical and tincture oils for relief from the side effects of his treatments. After four-months of treatments, Aryn’s doctors were amazed that his cancer had miraculously disappeared. Given his second chance, Aryn now devotes his time to educating others about the responsible use of cannabis and its medicinal benefits. Using his business acumen and cannabis expertise, Aryn developed and launched CBD Essentials, a line of therapeutic, non-psychoactive CBD infused topical oils, creams, and balms. The Body Cream has since been nominated “Best CBD Product for 2018”.
In this session, we will learn about:
- Endo: What is CBD and how does it work with the bodies naturally occurring Endocannabinoid system?
- Know your source: What to ask. Learn the differences between CBD infused products
- The therapeutic benefits of CBD: Learn how CBD can provide for muscle and joint pain relief, inflammation and problematic skin conditions
This presentation will provide answers and insight into frequently asked questions.
Founder & CEO
Dori is the founder and CEO of InSPAration Management, a firm specializing in spa, medi spa and salon business development, advanced education, and BizTools. Over the past 18 years, Dori has contributed to the success of spa companies worldwide. Dori’s passion is developing innovative, effective educational programs and business strategies leading to exponential growth! Her Spa Business Success Library and Leadership seminars are delivered in a clear and concise manner providing spa and salon leaders with implementation blueprints to insuring success. Dori is a sought after global speaker within the spa and wellness industry. She is a published author; her articles and insights are featured in national and international trade publications and you can find her book Spa Business Secrets to Increase Profits on Amazon.
A Blueprint to Building Your Dream Team: Do you have a team that does just enough to get by? Attend this session and learn how to select, hire and train a high-performance team. Discover the innovative C.L.A.R.I.T.I. hiring system and tips on how to recruit, hire and train your team to set them up for success. This system and tools are guaranteed to positively impact your business and income. Ideal for spa leaders and managers.
Is Your Website Working for You? presented by InSPAration Management – MD Ware: Is your website an online brochure or a money-making site? If you are not generating money, leads, engagement and a lot of traffic from your site, you must attend this session. A website should work for you 24/7. Learn how to create your online revenue stream, generate leads, launch your eCommerce and market your site. You will leave with plenty of strategies to improve and transform your online presence and increase your revenue.
Are You Making Six Figures with Spa or Medi Spa Events? presented by InSPAration Management – MD Ware: If not, you need to attend this session and discover effective secrets to help you plan and host successful events. Learn how to plan and prepare for the event, set goals and increase attendance, create offers and entice your guests to purchase, set up bartering arrangements and mistakes to avoid. You will leave with plenty of strategies to make your next event the best ever.