When advertising online, especially on social media, you must make sure that your efforts match your salon or spa’s personality by speaking with an authentic business voice.What is an “authentic business voice”? Here’s an example: Let’s say that you are the owner of a...
The PBS personality, who recently interviewed Deborah Szekely at Rancho La Puerta for her new show Senior Moments, travels all over the world and needs clothing that can travel with her. Happily, she discovered Anatomie. TV host, author and speaker Debra K doesn’t...
Some brands thrive on social media, while others consider it a necessary evil. Those brands that are doing social media as a chore are doing what we call “check-the- box” social media. They need to start engaging, genuinely, to thrive in today’s competitive...
August is upon us and I know that no one ever likes to say it aloud, but… we only have one more full month of summer left. Now, for local beauty businesses like spas, this news can be a little harder to swallow. With the summer comes one of the most profitable times...
If you haven’t heard of Pokémon Go, you’re probably living under a rock. The new smartphone app has taken the country by storm since it was released on July 5th and currently has more active users than Twitter! Pokémon Go encourages people to get out and walk around...
(This is the third of a three part series from our Head of Product, Stephen Wiggins, about the struggles of beauty business marketing) After completing a successful rebrand that included everything from our color scheme and logo to our slogan and website, I was...
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