It is no secret that if you have a spa, salon, medical spa, wellness facility…really any business, you MUST be online! Having a business website is a great start, but don’t stop there. There are a lot of great resources available for making sure your SEO...
There are three shows during the year that the DSA is always sure to attend. Those being the IECSC shows held in Florida, New York, and Las Vegas. We were lucky enough to catch up with our friend Diane Waltersdorf, Conference Director at Questex Media Group, and ask...
Flowers are blooming, birds are chirping, and the sun is shinning bright. That’s right! It can only mean one thing – summer is finally here! The seasons are dynamic, always changing. A successful beauty business’ should keep marketing tricks up their sleeves...
Every business has its own risks. Emerging competition, guest service failures, staffing levels, and even marketing strategies can be considered risks to any business. In fact, spa professionals and business owners dedicate a significant amount of time planning for...
Today’s spa, wellness, or beauty workplace can include up to 5 generations. So how can we use this generational diversity to create a positive, productive environment? We will look at the three most common age ranges within our service industry and their generalized,...
The closing of spring and dawn of summer means one thing for local salons – prom is coming. That’s right, teenage girls across the country are going into full-out prom mode, desperately searching for the perfect dress, perfect accompanying accessories, and...
Our mantra is Connect the Community, which is why membership in our associations has no charge for those actively practicing the pursuit of Wellness. Nationally and Internationally, all are welcome to join.
