This is the first blog in a series about marketing strategies and practices for the spa industry in the new roaring 2020s. Did I mention it’s already 2020? Here’s a pop quiz. Define marketing in 14 words or less. We’ll share our definition at the end. No peeking....
Colette Brown has been a licensed clinical esthetician since 1991. Her imbued experience in the latest, non-invasive anti-aging procedures fosters her passion for skincare and wellness for her clientele. Colette understands the benefits topical probiotics contribute...
A record number of buying groups and trade groups will be in attendance at Lightovation and the Total Home & Gift Market in January, according to Dallas Market Center. Dallas Market Center has announced that a record number of business organizations including...
With technology seeping into every nook and cranny of the industries, don’t you think it’s time the beauty industry adopts it too? The reasons are simple. You cannot let your business just be and expect it to thrive and gain a competitive edge. It’s only when...
Heather Mikesell Takes the Helm as Editor-in-Chief of American Spa NEW YORK, NY — With a new year and decade on the horizon, Questex’s American Spa, the spa and wellness authority, is poised to capitalize on its position as the top choice for spa and...
Looking and Feeling Your Best by: Kevin Gardner When things in life get stressful, it can have a major impact on how we look and feel. We dash through our days and often find ourselves feeling drained and looking like we need a good nap and a healthy meal.To further...
OLYMPUS DIGITAL CAMERA Vacations are amazing, especially if the destination is the spa. You can incorporate salt treatments in your spa vacation and you need to plan it. Spa vacations started to bloom in the last years, so taking the time to plan them can truly...
Self-pampering and relaxation do not need any reason. You can indulge in these things whenever you feel like doing so. An hour of a stress-free spa session can relax your entire body from head to toe. These days, there are various types of skin treatments and massage...
Sore limbs, tight muscles, bumps and bruises; all symptoms of a skiing addiction. When at altitude for prolonged periods of time, there is only one cure: hours and hours in 5-star spas. We’ve hand picked (and tested) 17 ski town spas across the nation and Europe....
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