When someone is ready to get pampered, a spa visit will do the trick. It’s a soothing experience that helps people relax and indulge in self-care. Raving about how you pamper your clients in your marketing is one way to attract new customers and convince them to try your services.
But if you want your marketing to consistently bring in new clients and keep the ones you have, talk about more than the base benefit of being pampered in your marketing. Highlight the unique advantages that positively impact a client’s quality of life too.
Here are three benefits of regular spa visits that go beyond getting pampered that you should market to clients to boost your business.
Improve Skin Health
Skin health is important because your skin protects your internal organs and systems from the outside world. When it’s compromised, there’s a better chance of bacteria and other environmental pollutants entering the body. In addition, the skin helps regulate body temperature and creates Vitamin D when the sun hits it.
Regular spa treatments can contribute to healthy skin. For example, facials are common spa services. If you use face masks with hyaluronic acid in them for your facials, you can help clients improve their skin elasticity. Specialized skin therapy techniques, such as Morpheus8 and red light therapy can also trigger collagen production and keep your client’s skin supple and bouncy.
Ease Daily Stress
Unfortunately, none of us are exempt from experiencing stress. Many of us deal with it daily. Chronic stress can negatively impact your mental and physical health in various ways, including:
- Aging your appearance;
- Impacting your digestive health;
- Keeping your muscles tense;
- Damaging your heart function;
- Weakening your immune system;
- Promoting burnout and extreme fatigue;
- Keeping your mood and morale low;
- Hindering your professional and romantic relationships.
There’s also a link between some skin conditions and higher stress levels. For example, dermatitis is an umbrella term for various conditions connected to skin inflammation. Any kind of dermatitis can lead to sensitive skin that’s itchy and sometimes painful, and one of the triggers for many types of dermatitis is unmanaged stress.
Offering skin treatment services alongside services aimed at relaxation can help alleviate these conditions as well as other mental concerns. For example, massage therapy, in particular, can relieve stress by improving blood flow, reducing muscle tension, relieving pain, and calming your customer’s mind.
Collect reviews from clients discussing how your massage and other treatments helped them with stress relief and resetting themselves mentally and physically, and use them on your website and social media platforms to enhance your marketing strategy.
Boost Your Self-Esteem and Confidence
When your clients leave their spa experience, they not only feel good, but they look good too. And when a client looks and feels good, their self-esteem and confidence go through the roof.
You offer a variety of beauty treatments that can boost your clients’ self-esteem and confidence, such as botox, laser hair removal, or makeup and hair services. Create marketing videos that show clients before and after these services. Potential clients will be able to see how quickly confidence and self-esteem change in the people who visit your spa.
Marketing services that can change how someone feels about themselves in just a couple of hours is a great way to build a buzz around your spa experience.