Linda Higgs

Interesting things about you and the business you are in?

Spa/Company Name: The Spa at Shula’s


How did you end up in the industry? I was the Director of Sales at the Hotel. The Spa Director position came available in our new spa and I was immediately interested. Such an interesting industry and a great lifestyle for wellness, health and beauty.

If you are not working…what are you doing? I enjoy many forms of exercise including weight training, cycling and running. I also love to cook, dine out, decorate, enjoy the Florida Beaches, travel and all visual arts.

Favorite vacation taken? Always enjoy the California Wine Country

If you were not in a spa career, what would you be doing? I will always be in the spa field. I have found my passion!

Spa/Facility info:

What best describes your spa? Day Spa (no hair services)

Total square footage of your facility? 3,100

How many treatment rooms do you have? 7

What new treatments have you added recently? Eminence Triple Peel Facial and the Aveda Beautifying Massage

What is your signature treatment? Tropical Skin Ritual

What percentage of your business comes from Retail sales? 30%

Anything else you would like to share? As Vice-Chair of the Florida Spa Association I have immersed myself in being a part of the development of the Florida Spa Industry, a role I truly enjoy!