With over 25 years, of experience in the cosmetics, skincare and spa industry, Paula Provenzano has established a reputation as one of the spa industry’s most gifted technicians and educators. Her knowledge of the spa industry spans all areas; from product vendors to destination luxury resort spas, and from day spas and salons to medical and residential spas.
She is a master esthetician, massage therapist, makeup artist, retail manager, multi-media content creator and the director of a CEU training platform for spa service providers.
As a master aesthetician, Paula has catered to a number of celebrity clients and, as an industry consultant, she has created treatments and menus for luxury spas throughout the US and the Caribbean. She has served as the director for a number of prestigious spa brands and as an adjunct faculty member of Hocking College’s Spa Management Program.
Her Ergonomic Esthetician course has been hailed as a “career saver” for estheticians. This course was an outgrowth of the hundreds of trainings she has conducted with spa service providers in spa treatment techniques, as well as operational procedures, retail sales, customer service, and client retention.
Ms. Provenzano was a primary contributing author to the 2005 ISPA textbook – The Art & Science of Retail. She has been featured on television as the “health & beauty expert” for The Morning News on FOX19-TV, in her hometown of Cincinnati OH and in national publications for her industry expertise.
In 2010 her work in the health and beauty field as the Principle owner, Proven Skin and Body was recognized with the distinction of Woman of the Year (Beauty) by Cincy Chic Magazine.
Following college, Paula earned her living as an actress which explains her credo that; “the best spa treatments are equal parts: therapy and theater.” This unique perspective led to the creation of other content for the spa industry. She was the creator and host of the TV pilot Essentially Spa: An Experiential Guide to Spas and she has produced an extensive video library of training content for the brands she represents.
Paula refers to Jurlique as her “first brand crush” and happily joined the US team as National Education Manager in 2017, stating: “I feel incredibly lucky to have the opportunity to introduce this special brand to a whole new generation of estheticians.”
