AKRON, OH – July 6, 2016 – Celebrating 25 years in the marketplace, Performance Health, the owner of the Biofreeze topical analgesic brand, is pleased to announce the launch of Biofreeze® Professional.  Biofreeze Professional is based on the original Biofreeze formula and has optimized key ingredients based on scientific research to provide a longer-lasting experience. It also has a smoother application with fast absorption for relief from backaches, arthritis, sore muscles and joints, sprains, strains and bruises.

“On this silver anniversary, we are proud to commemorate the success of Biofreeze in the healthcare marketplace—it is the #1 clinically used and recommended topical analgesic among chiropractors, physical therapists, athletic trainers, massage therapists and podiatrists. Biofreeze has helped millions of people reduce pain and manage discomfort,” stated Paul Timko, Vice President, US Clinical, Performance Health. “We worked really hard to keep everything patients love about Biofreeze and make it last longer. Biofreeze Professional builds upon our success with an enhanced formula and increased brand support. And with the launch of our new Professional Finder website and associated national consumer advertising, we will connect professionals with potential new patients who are seeking pain relief and other health and wellness-related outcomes. This further elevates our value to the practitioner and the practitioners’ value to their patients and clients.”

Biofreeze Professional is a safe and effective alternative to other pain relievers because it is non-systemic, non-narcotic, contains no NSAIDs (non-steroidal anti-inflammatory drugs), salicylates or addictive substances.

Key Features of Biofreeze Professional:

• Lasts longer*

• Smoother consistency*

• Easier to apply*

• Penetrates quickly

• Features a proprietary herbal blend

*gel and roll-on formulas – as compared to regular Biofreeze.

• Free of parabens and propylene glycol

• Available in colorless (dye-free) options

• Not tested on animals

• Made in the USA

About Performance Health

Headquartered in Akron, Ohio, Performance Health is a global health, wellness and self-care company. The Performance Health brands include Biofreeze®, TheraBand®, Cramer®, Bon Vital’®, Perform®, and Thera°Pearl®, featuring a complementary product offering helping healthcare practitioners, patients and consumers relieve pain, accelerate recovery, grow stronger, improve performance and enhance quality of life for nearly 100 years.