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booker Archives - Spa Industry Association
Starting a Salon Business: The Ultimate Guide

Starting a Salon Business: The Ultimate Guide

From Booker –  Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business and follow your entrepreneurial goals.  Step One: Draw up a clear,...
19 Spa Marketing Ideas for 2017. Great start to the New Year!

19 Spa Marketing Ideas for 2017. Great start to the New Year!

From Booker –  – As a local spa owner, the multitude of challenges you face day-to-day — keeping clients happy, keeping your masseuses busy, maintaining a high staff morale, ensuring inventory is stocked —never seems to end. However, arguably one of the...
Staffing Challenges Ahead: Planning for 2017

Staffing Challenges Ahead: Planning for 2017

From The Booker Blog – With conference season coming to a close, a big issue has cropped up here and there. I’ve  attended the Spa China Summit, ISPA, and the Spa & Wellness Association of Africa events. While different regions of the world have...
3 Summer Marketing Ideas for Local Beauty Businesses

3 Summer Marketing Ideas for Local Beauty Businesses

Flowers are blooming, birds are chirping, and the sun is shinning bright. That’s right! It can only mean one thing – summer is finally here! The seasons are dynamic, always changing. A successful beauty business’ should keep marketing tricks up their sleeves...