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online marketing Archives - Spa Industry Association
Leave Marketing To The Professionals (Pt. 3)

Leave Marketing To The Professionals (Pt. 3)

(This is the third of a three part series from our Head of Product, Stephen Wiggins, about the struggles of beauty business marketing) After completing a successful rebrand that included everything from our color scheme and logo to our slogan and website, I was...

Managing Your Spa’s Online Reviews and Reputation

In my last post, I talked about building your online presence to help new clients find your spa. Today, I want to talk to you about managing the reviews your business will inevitably begin to get as your online presence grows. Today, consumers check reviews for almost...